Loyalty & Rewards Strategist, iGaming

Betty; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Career development opportunities

Job summary

Betty is a pioneering entertainment company blending real-money online casinos with casual mobile gaming. We are seeking a data-driven loyalty specialist to own and optimise our rewards ecosystem, partnering with Live Ops, Product, and Analytics to create engaging, balanced mechanics.

You will design, balance, and implement reward systems, scenarios for currencies, and payouts to sustain a healthy economy while driving engagement and retention across Betty’s player lifecycle.

Qualifications

• Advanced numeracy, modelling, SQL and Excel skills.
• Knowledge around building mathematical simulations to test reward structures.
• Strong understanding of player psychology and monetisation mechanics.
• Data-driven mindset, balancing insights with player experience in shaping the economy.
• Excellent communication skills, able to explain reward mechanic design clearly.

Responsibilities

• Own Betty’s Loyalty System rewards logic, proposing ideas to optimise state and drive improvement.
• Design, balance, and maintain new reward mechanics for player experience and performance.
• Collaborate with Product and Shop Managers to optimise Betty coins and currencies.
• Present well-researched ideas with KPI uplifts for proposed mechanics.
• Partner with Live Ops to iterate on rewards effectiveness and retention with a data-led approach.
• Support Product and Live Ops in launching monetisation strategies across campaigns and events.
• Design systems balancing progression and rewards across player lifecycle.
• Create and configure payouts to games and features for a balanced economy.
• Collaborate with BI to define requirements for rewards-tuning tools and dashboards.

Skills

Numeracy

Modelling

SQL

Excel

Simulations

Player psychology

Monetisation

Data-driven

Communication

Job description

Betty is a pioneering entertainment company blending real-money online casinos with casual mobile gaming. We are seeking a data-driven loyalty specialist to own and optimise our rewards ecosystem, partnering with Live Ops, Product, and Analytics to create engaging, balanced mechanics.

You will design, balance, and implement reward systems, scenarios for currencies, and payouts to sustain a healthy economy while driving engagement and retention across Betty’s player lifecycle.