Loyalty Program Manager

JR United Kingdom; Brighton; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A well-regarded consumer retail brand in Brighton is seeking a Loyalty Marketing specialist. This role encompasses planning and executing loyalty campaigns across multiple channels while driving engagement and commercial results. The ideal candidate will thrive in a dynamic environment and possess strong analytical skills.

Benefits

Generous staff discount

Company bonus

Competitive holiday allowance

Pension scheme

Ongoing training and development opportunities

Qualifications

• Minimum 3 years’ experience in a Loyalty Programme, campaign marketing focused role.
• Experience managing loyalty programme strategy and execution across omni-channel.
• Strong analytical mindset with ability to interpret data.

Responsibilities

• Plan and deliver multi-channel campaign activity.
• Manage automated and trigger-based communications.
• Monitor and report on campaign performance.

Skills

Campaign marketing

Data analysis

Automated communications

Tools

CRM platforms

Job description

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Brighton 2 days office based and 3 from home

Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.

You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

• Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy
• Manage automated and trigger-based communications to ensure timely, personalised engagement
• Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns
• Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations
• Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement
• Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised

What you will need:

• Minimum of 3 years’ experience in a Loyalty Programme , campaign marketing focused role
• Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base
• Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns
• Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar
• Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making

What’s on Offer:

• Generous staff discount, Company bonus
• Competitive holiday allowance and pension excellent scheme
• Ongoing training and development opportunities
• A collaborative, customer-first culture in a growing brand