Loyalty Marketing Manager

VMA GROUP; London Borough of Hillingdon; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing consultancy in London is seeking a Loyalty Marketing Manager to develop and execute loyalty strategies. This role involves managing campaign planning and execution, overseeing creative development, and ensuring performance aligns with business goals. Strong experience in CRM and loyalty marketing is essential. Flexible hybrid work model offered.

Qualifications

• Proven experience managing loyalty programmes focused on acquisition and retention.
• Background in CRM, loyalty, or direct marketing.
• Strong understanding of data compliance and GDPR.

Responsibilities

• Shape and deliver the loyalty marketing roadmap.
• Plan, coordinate, and execute loyalty campaigns.
• Monitor and report on campaign performance.

Skills

Managing loyalty programmes

CRM and loyalty marketing

Data-driven mindset

Understanding of GDPR

Tools

CRM platforms

Loyalty marketing platforms

Job description

This range is provided by VMA GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from VMA GROUP

Ex Marketer now Senior Consultant at VMA GROUP | Specialising in Marketing + Business Development

Loyalty Marketing Manager

Great opportunity for a commercially minded Loyalty Marketing Manager to support the development and delivery of our loyalty strategy. You'll lead campaign planning and execution, manage creative development, oversee partner engagement, and ensure campaign performance meets revenue and ROI targets.

Middlesex based, hybrid working: 3 days in office, 2 from home

Key Responsibilities:

• Shape and deliver the loyalty marketing roadmap in partnership with the Senior Product Manager
• Plan, coordinate, and execute loyalty campaigns across key customer segments
• Write creative briefs and collaborate with internal teams and external agencies to deliver high-impact campaigns
• Develop and manage strategic partnerships that support loyalty acquisition and engagement goals
• Monitor and report on campaign performance, ensuring delivery against revenue, ROI, and engagement targets
• Oversee the full loyalty lifecycle and manage trigger-based communications to improve member retention
• Ensure all marketing activity is compliant with GDPR and data privacy regulations
• Work closely with internal stakeholders to integrate commercial content into campaigns and align with wider business priorities
• Lead the integration and use of CRM and loyalty platforms to support campaign delivery and automation
• Stay on top of loyalty marketing trends and bring forward innovative ideas to enhance programme performance

Skills & experience:

• Proven experience managing loyalty programmes with a focus on acquisition, engagement, and retention
• Background in CRM, loyalty, or direct marketing (in-house or agency)
• Experience briefing and managing creative and technology partners
• Strong understanding of GDPR and data compliance
• Data-driven mindset with experience using insights to optimise performance
• Familiarity with CRM and loyalty marketing platforms
• Sector experience in travel, hospitality, retail, or membership-based organisations is a plus

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [e-mail]

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail and Airlines and Aviation

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