Loyalty Marketing Manager

VMA Direct.; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the loyalty marketing space is seeking a Loyalty Marketing Manager to develop and deliver strategies and manage key campaigns. This role involves significant responsibilities, including overseeing campaign execution and developing strategic partnerships to enhance loyalty and retention efforts. The ideal candidate will have proven experience in loyalty management and a strong understanding of data compliance.

Qualifications

• Proven experience managing loyalty programmes focusing on acquisition, engagement, and retention.
• Background in CRM, loyalty, or direct marketing.
• Strong understanding of GDPR and data compliance.

Responsibilities

• Shape and deliver the loyalty marketing roadmap collaborating with Senior Product Manager.
• Plan, coordinate, and execute loyalty campaigns across key customer segments.
• Monitor and report on campaign performance to ensure revenue and engagement targets.

Skills

Loyalty programmes management

CRM experience

Data-driven mindset

Tools

CRM platforms

Loyalty marketing platforms

Job description

Loyalty Marketing Manager

Great opportunity for a commercially minded Loyalty Marketing Manager to support the development and delivery of our loyalty strategy. You'll lead campaign planning and execution, manage creative development, oversee partner engagement, and ensure campaign performance meets revenue and ROI targets.

Middlesex based, hybrid working: 3 days in office, 2 from home

Key Responsibilities:

• Shape and deliver the loyalty marketing roadmap in partnership with the Senior Product Manager

• Plan, coordinate, and execute loyalty campaigns across key customer segments

• Write creative briefs and collaborate with internal teams and external agencies to deliver high-impact campaigns

• Develop and manage strategic partnerships that support loyalty acquisition and engagement goals

• Monitor and report on campaign performance, ensuring delivery against revenue, ROI, and engagement targets

• Oversee the full loyalty lifecycle and manage trigger-based communications to improve member retention

• Ensure all marketing activity is compliant with GDPR and data privacy regulations

• Work closely with internal stakeholders to integrate commercial content into campaigns and align with wider business priorities

• Lead the integration and use of CRM and loyalty platforms to support campaign delivery and automation

• Stay on top of loyalty marketing trends and bring forward innovative ideas to enhance programme performance

Skills & experience:

• Proven experience managing loyalty programmes with a focus on acquisition, engagement, and retention

• Background in CRM, loyalty, or direct marketing (in-house or agency)

• Experience briefing and managing creative and technology partners

• Strong understanding of GDPR and data compliance

• Data-driven mindset with experience using insights to optimise performance

• Familiarity with CRM and loyalty marketing platforms

• Sector experience in travel, hospitality, retail, or membership-based organisations is a plus

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [e-mail]