Loyalty Marketing Manager

Talent Hub Resourcing Solutions Ltd; England; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading retail company is in search of a Loyalty Marketing Manager to spearhead their loyalty programme. This role involves planning and executing multi-channel campaigns that enhance customer engagement and drive results. The ideal candidate will have over 3 years of relevant experience, a strong analytical mindset, and familiarity with CRM systems to optimize customer communications.

Benefits

Generous staff discount

Competitive holiday allowance

Pension scheme

Ongoing training and development opportunities

Qualifications

• Minimum of 3 years' experience in a Loyalty Marketing role.
• Experience managing loyalty programme strategy and execution.
• Familiarity with CRM platforms and automation campaigns.

Responsibilities

• Plan and deliver multi-channel loyalty campaigns.
• Manage automated customer engagement communications.
• Monitor and report on campaign performance against KPIs.

Skills

Analytical mindset

Managing large consumer databases

Campaign performance analysis

Tools

CRM platforms (e.g., Klaviyo, Talon.One)

Job description

Loyalty Marketing Manager

Brighton, 2 days in the office, 3 from home

Salary up to £40,000 plus company bonus

About the Job:

You will be responsible for delivering their loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

• Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy.
• Manage automated and trigger-based communication to ensure timely, personalised engagement.
• Collaborate with internal teams and retail partners to deliver key loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns.
• Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations.
• Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement.
• Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised.

What You Will Need:

• Minimum of 3 years' experience in a Loyalty Marketing focused role within the retail or eCommerce sector.
• Demonstrable experience managing loyalty programmes strategy and execution, ideally across an omni-channel customer base.
• Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns.
• Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar.
• Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making.

What’s on Offer:

• Generous staff discount
• Competitive holiday allowance and pension scheme
• Ongoing training and development opportunities
• A collaborative, customer-first culture in a growing brand