Loyalty Marketing Manager

JR United Kingdom; Crawley; Hybrid; GBP 40,000 - 50,000; Full time

Job description

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Brighton 2 days office based and 3 from home

Salary up to £50,000

Our client, a well-regarded consumer retail brand based in Brighton, is seeking an experienced Loyalty Marketing professional to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving customer retention and engagement through well-executed loyalty strategies.

About the Job:

As Loyalty & CRM Manager, you will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

• Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy.
• Manage automated and trigger-based communications to ensure timely, personalised engagement.
• Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns.
• Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations.
• Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement.
• Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised.

What you will need:

• Minimum of 3 years’ experience in a Loyalty Marketing focused role within the retail or eCommerce sector.
• Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base.
• Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns.
• Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar.
• Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making.

What’s on Offer:

• Competitive holiday allowance and pension excellent scheme
• Ongoing training and development opportunities
• A collaborative, customer-first culture in a growing brand