Loyalty Data Analyst

HOLLAND AND BARRETT; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading health and wellness retailer in London seeks a Loyalty or Retention Analyst to enhance customer engagement and retention strategies. The role involves analyzing customer behaviors, building insightful dashboards, and collaborating with cross-functional teams. Ideal candidates have a quantitative background, SQL skills, and experience in marketing analytics. This position offers a hybrid work model and various employee benefits.

Benefits

Technology Incentive Scheme

Learning and Development opportunities

Career progression

Pension company contribution

28 or 33 Days Holiday

Refer and Earn Scheme

Discounted Products

Free 24/7 Confidential Advice & Colleague Welfare

Mental Health First Aiders

Reward and Recognition Schemes

Qualifications

• 2-3 years of experience in a data or analytics role.
• Exposure to CRM, loyalty, or marketing analytics preferred.
• Ability to explain data insights to diverse stakeholders.

Responsibilities

• Partner with teams to analyze customer segments and behaviors.
• Build dashboards communicating retention metrics and performance.
• Support campaign measurement and design A/B tests.

Skills

SQL proficiency

Business acumen

Communication

Delivery ownership

Visualisation skills

Collaborative mindset

Education

Degree in a quantitative field

Tools

Redshift

BigQuery

Matillion

Retool

Metabase

Job description

About Data at Holland & Barrett

At Holland & Barrett (H&B), we want to empower everyone to live healthier, happier lives. With over 150 years of experience, we're the largest health & wellness retailer in Europe and a globally trusted brand. Our ambition is to become the world's most trusted wellness partner, chosen by over 100 million people worldwide.

Our Analytics organisation is structured into five verticals: four embedded analytics areas aligned to key business functions, and a central Business Intelligence team focused on cross-functional reporting and performance enablement. Together with our Data Engineering and Data Science colleagues, we make data a strategic lever to achieve H&B's goals.

As a Loyalty or Retention Analyst in the Customer Growth Analytics team, you'll work closely with stakeholders across CRM, Lifecycle Marketing, Digital, and our Loyalty Programme to deliver high-quality dashboards and insights that improve customer engagement, retention, and lifetime value. You'll act as a trusted analytics partner-supporting campaign planning, analysing programme performance, and surfacing insights that shape personalised customer journeys.

The Role

• Partner with CRM and Marketing teams to analyse customer segments, triggers, and behaviours that influence retention and reactivation.
• Support the Loyalty Programme team with insights into member engagement, tier behaviours, benefit usage, and strategic KPIs.
• Build dashboards in Metabase that clearly communicate retention metrics, loyalty performance, and customer value trends.
• Write clean, efficient SQL to transform and extract data from large datasets across marketing, transactions, and customer interactions.
• Contribute to campaign measurement, A/B test design, and post-campaign analysis in partnership with Lifecycle Marketing.
• Support analytics delivery, contributing to backlog shaping, sprint planning, and execution.
• Collaborate cross-functionally with BI Developers, Embedded Analysts, CRM teams, and Product to deliver end-to-end data products.
• Continue developing your skills with mentorship from senior team members and access to our skills framework to grow into a full-stack analyst.
• Work with a modern data stack, including Redshift, BigQuery, Matillion, and Retool.

Location:

This is a hybrid role, with 2 days per week expected in either our London or Nuneaton office.

The Person

Core Skills & Behaviours

• SQL proficiency: Comfortable querying, joining, and transforming data for reporting and analysis.
• Business acumen: Understands the context behind CRM and loyalty metrics and translates them into meaningful, actionable outputs.
• Communication: Able to explain data insights clearly to both technical and non-technical stakeholders.
• Delivery ownership: Manages own tasks independently and reliably contributes to delivery across sprints.
• Visualisation skills: Designs clean, usable dashboards in Metabase (or experience with equivalent tools like Tableau, Looker, PowerBI).
• Collaborative mindset: Works well in cross-functional teams and contributes to team rituals (e.g. planning, retrospectives).
• Education & Experience: You have a degree in a quantitative field such as Mathematics, Statistics, Economics, Engineering, or Computer Science, and 2-3 years of experience in a data or analytics role-ideally with exposure to CRM, loyalty, or marketing analytics.

Benefits

Technology Incentive Scheme - we offer different bonus schemes for all grades in Technology, starting at 10%.

Learning and Development opportunity with Holland & Barrett is a great base for career development long term.

Career progression

Pension company contribution

Your wellbeing is paramount so you can get away and take 28 or 33 Days Holiday per year.

Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network.

Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.

Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy.

We all need a little help sometimes, so we offer Free 24/7 Confidential Advice & Colleague Welfare.

Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.

We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.

And many more!

Our Recruitment Process:

Our selection process is designed to be thorough, transparent, and aligned with the role. It includes:

• A short Coderbyte assessment to evaluate core technical and analytical skills
• Role-specific questions to understand your approach to relevant challenges
• An interview with the Hiring Manager to explore your experience and motivations
• A case study to demonstrate problem-solving and strategic thinking
• A follow-up review to delve deeper into your insights and approach
• Short conversations with team members to assess team fit and working style

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