Local Veterinary Marketing Lead

Pets at Home Limited; England; Presencial; GBP 40.000 - 60.000; Jornada completa

Descripción de la vacante

Pets at Home Limited is looking for a Marketing Executive to drive regional and practice-level activity, supporting vets and partners with campaigns, web and social content, and in-practice materials.

You will collaborate with Local Marketing Business Partners, Practice owners and the Marketing team to attract new clients, deepen engagement and promote our brand across our pet-care network. Strong communication, data-driven insights and multi-channel delivery are essential.

Formación

• Experience delivering local or regional campaigns to drive engagement and growth.
• Familiarity with CRM and marketing automation platforms.
• Excellent copywriting and proofreading across channels.

Responsabilidades

• Support and educate practice owners on local marketing activity, providing guidance on campaigns, social media, website content and promotional materials to drive client growth while ensuring brand consistency.
• Deliver workshops, training and practical marketing support, capturing feedback and insights to continuously improve tools, resources and processes.
• Coordinate regional and local marketing campaigns from briefing through to execution, ensuring activity is delivered on time, within budget and aligned to wider business objectives.
• Monitor and analyse campaign performance, sharing recommendations and insights to improve future marketing activity.
• Create, proof and manage content across multiple channels, including websites, email, social media and in-practice marketing materials, maintaining a consistent tone of voice and brand standards.
• Brief and manage creative requirements with internal teams and external agencies, ensuring high-quality, compliant marketing assets are delivered efficiently.
• Manage practice websites and email communications, optimising content and performance to drive engagement, registrations and bookings.
• Improve marketing processes, systems and self‑service tools to enhance the support experience for practices.
• Manage point‑of‑sale materials, supplier orders and purchase order processes, ensuring effective stock control and financial accuracy.
• Build strong relationships with internal stakeholders and external partners, using data and insights to influence decisions and support business growth.

Conocimientos

Local marketing

Campaign management

Content creation

Copywriting

Stakeholder management

Herramientas

Salesforce

Adobe CC

Descripción del empleo

Pets at Home Limited is looking for a Marketing Executive to drive regional and practice-level activity, supporting vets and partners with campaigns, web and social content, and in-practice materials.

You will collaborate with Local Marketing Business Partners, Practice owners and the Marketing team to attract new clients, deepen engagement and promote our brand across our pet-care network. Strong communication, data-driven insights and multi-channel delivery are essential.