Local Marketing Specialist - Hybrid Vet Practices

Home Limited; Cheadle; Hybrid; GBP 30,000 - 38,000; Full time

Job summary

Home Limited is seeking a Marketing Executive to support local and regional activity that drives client growth for our veterinary practices. You will work closely with Local Marketing Business Partners, Practice owners and the Marketing team to deliver campaigns, content and POS materials while maintaining brand consistency.

The role focuses on campaigns across websites, email, social media and in-practice materials, with emphasis on data-informed decision-making and stakeholder collaboration.

Qualifications

• Experience delivering local or regional marketing campaigns that drive customer engagement.
• Excellent copywriting and proofreading skills across multiple channels.
• Strong ability to manage multiple campaigns across websites, email and social media.
• Familiar with CRM and marketing automation platforms such as Salesforce.

Responsibilities

• Support and educate practice owners on local marketing activity, providing guidance on campaigns, social media, website content and promotional materials to drive client growth while ensuring brand consistency.
• Deliver workshops, training and practical marketing support, capturing feedback and insights to continuously improve tools, resources and processes.
• Coordinate regional and local marketing campaigns from briefing through to execution, ensuring activity is delivered on time, within budget and aligned to wider business objectives.
• Monitor and analyse campaign performance, sharing recommendations and insights to improve future marketing activity.
• Create, proof and manage content across multiple channels, including websites, email, social media and in-practice marketing materials, maintaining a consistent tone of voice and brand standards.
• Brief and manage creative requirements with internal teams and external agencies, ensuring high-quality, compliant marketing assets are delivered efficiently.
• Manage practice websites and email communications, optimising content and performance to drive engagement, registrations and bookings.
• Improve marketing processes, systems and self-service tools to enhance the support experience for practices.
• Manage point-of-sale materials, supplier orders and purchase order processes, ensuring effective stock control and financial accuracy.
• Build strong relationships with internal stakeholders and external partners, using data and insights to influence decisions and support business growth.

Skills

Local marketing campaigns

Copywriting

Communication

Data insights

Education

CIM or IDM marketing qualification

Tools

Salesforce

Adobe Creative Cloud

Job description

Home Limited is seeking a Marketing Executive to support local and regional activity that drives client growth for our veterinary practices. You will work closely with Local Marketing Business Partners, Practice owners and the Marketing team to deliver campaigns, content and POS materials while maintaining brand consistency.

The role focuses on campaigns across websites, email, social media and in-practice materials, with emphasis on data-informed decision-making and stakeholder collaboration.