Local Marketing Specialist, Boots Opticians

BOOTS; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading optician brand is looking for a Local Marketing Specialist in London. This role involves overseeing local store marketing activations and collaborating with various departments to optimize marketing efforts. Candidates should have local marketing experience and a keen ability to build relationships. The position offers benefits like employee discounts and a retirement savings plan.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Qualifications

• Experience in a local marketing or broader marketing role.
• Ability to build relationships and network.
• Motivated with a customer first mindset.

Responsibilities

• Oversee local store marketing activations within budget.
• Work cross-functionally with various departments.
• Measure effectiveness of local marketing activity.

Skills

Local marketing experience

Relationship building

Attention to detail

Education

Relevant marketing qualifications

Job description

Overview

At the heart of Boots Opticians growth plans the Boots Opticians Marketing team help our customers to See What's Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.

Want to see your work on billboards, bus stops and big screens? We have a great opportunity for you to help Boots Opticians in driving localised customer demand. You'll be our Local Marketing Specialist - you'll support our store refit programme and Franchise partners with local advertising, Marketing and PR, building relationships with local partners to unlock advertising opportunities, helping to drive performance and grow the business.

Responsibilities

• Oversee local store marketing activations within budget and to timelines
• Work cross-functionally with Retail, Marketing, Trading, Property, Franchise, and Finance to ensure all activity is legally sound and reflective of the Trading priorities and representing the priority messaging and objective
• Support and advise on optimising marketing opportunities on a local level (e.g. banners, local press and PR, flyers, digital screens, local business partnerships) by building relationships with key community/town centre stakeholders and activating the activity as required
• Responsible for working with creative and media agencies to produce and activate local marketing materials with support from central marketing team
• Responsible for enabling store managers to execute national marketing programs effectively on a local level by leading on asset creation and local marketing planning
• Ensure the marketing basics are being optimised in all stores
• Ability to measure effectiveness of local marketing activity, gathering key insights to help shape our future local marketing strategy

What you'll need to have

• Experience in a local marketing or broader marketing role, with relevant marketing qualifications
• Ability to build relationships and network
• Ability to work at pace, adjusting to the needs of the business, to meet deadlines
• Motivated, challenges the norm with a customer first mindset. Wants to explore fresh ideas
• Good attention to detail and ability to prioritise own workload to hit deadlines
• Enjoy working at pace, adjusting to the needs of the business

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What's next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

Location: Nottingham • Contract: Permanent • Closing Date: 4th September 2025 • Recruitment Partner: Frankie McCallister-Lyas