Local Marketing Lead

JR United Kingdom; Gillingham; Hybrid; GBP 55,000; Full time

Job summary

A leading home care provider is seeking a Local Marketing Lead to spearhead local marketing efforts in the UK. The role involves developing strategies, monitoring performance, and collaborating with local and central teams to enhance brand awareness and customer engagement. The ideal candidate has a strong B2B marketing background, creativity, and analytical skills.

Benefits

Training & Development

Hybrid working

Free onsite parking

25 days annual leave (increasing to 27) + Bank Holidays

Blue Light Card

Employee Assistance Programme

Qualifications

• 3+ years experience in B2B marketing or marketing operations.
• Strong background in local branch or retail marketing.
• Project and budget management skills.

Responsibilities

• Develop and execute branch marketing strategies.
• Monitor and measure marketing effectiveness.
• Provide training and coaching to marketing partners.

Skills

Creativity

Communication

Analytical thinking

Education

Bachelor's degree in marketing or related field

Job description

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Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home.

Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a Local Marketing Lead to join our team in Alcester.

This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the local marketing efforts, working with and supporting Local Marketing Business Partners (LMBPs) to develop and flawlessly execute local marketing plans. You will closely monitor the impact of all activity to understand what delivers the biggest impact for our customers and collaborate closely with LMBPs, central marketing, regional teams, and local stakeholders to drive awareness, engagement and full funnel growth.

Salary : £55,000 per year

Main Responsibilities

• Develop and execute the branch marketing strategy and develop robust branch marketing plans, helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
• Identify where branches are not getting enough business. Design and communicate effective marketing plans and activities to meet the need.
• Produce collateral that helps the branch network to articulate our proposition and the impact in our communities and with our customers.
• Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support
• Frequently monitor and measure planned activity, branch and regional performance, to assess marketing effectiveness and optimise future activity.
• Run inductions & marketing training with regional teams and provide coaching for LMBPs.

About You

We are seeking a marketing professional with at least three years of experience, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. The role requires an analytical mindset, with the ability to monitor and measure the success of activities, interpret data, and articulate meaningful insights. Desirable qualities include demonstrated project and budget management skills, the ability to work both independently and collaboratively in a fast-paced environment, and a bachelor's degree in marketing or a related field.

• Training & Development
• Hybrid working with 3 days per week based at our office in Alcester
• Free onsite parking
• 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
• Blue Light Card
• Employee Assistance Programme

Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.