Livewell Marketing Coordinator

Southern Veterinary Partners; Birmingham; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Marketing Coordinator to enhance visibility and engagement across multiple locations. This role is pivotal in planning and executing marketing strategies, fostering collaboration with local teams, and ensuring alignment with brand objectives. The ideal candidate will possess a strong background in marketing, excellent project management skills, and a passion for innovation. With a focus on community involvement and strategic marketing efforts, this position offers the chance to make a significant impact in the healthcare sector. Join a collaborative team that values growth and creativity while enjoying competitive benefits and opportunities for advancement.

Benefits

Health, dental + vision insurance

401K with a company match

Life insurance

Short-term disability

Telemedicine

Generous paid time off

Discounted veterinary care

Online discount platform

Upward mobility and growth opportunities

Collaborative team environment

Qualifications

• 5+ years of experience in marketing, preferably in healthcare or retail.
• Strong project management and organizational skills with attention to detail.

Responsibilities

• Develop relationships with field leadership to align on marketing strategies.
• Plan and execute grand opening events to maximize community engagement.

Skills

Project Management

Organizational Skills

Communication Skills

Strategic Thinking

Adaptability

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Business Profile

Social Media Platforms

Job description

The Marketing Coordinator will support marketing initiatives across Livewell hospital locations. This position focuses on planning, executing, and monitoring marketing strategies for new and existing hospitals to drive local engagement, increase visibility and support overall business objectives. The ideal candidate is detail-oriented, organized and passionate about empowering local teams to succeed through strategic marketing efforts; Experience in event planning and execution a plus.

ESSENTIAL FUNCTIONS AND DUTIES:

1. Develop strong relationships with field leadership teams to foster collaboration and ensure alignment on marketing strategies and goals
2. Educate and train hospitals teams on marketing initiatives and tools to ensure consistent execution and alignment with overall brand strategy
3. Leads the planning and execution of grand opening events across the US Livewell footprint, including coordinating with vendors, developing promotional materials and engaging the community to maximize attendance and visibility
4. Assists in pre-opening marketing activities including but not limited to: social media creation/promotion, website launch, Google Business Profile maintenance, promotional material creation
5. Analyze local demographics and competition to recommend tailored marketing strategies
6. Conduct market research to identify opportunities for partnership and collaboration within our hospital’s communities
7. Monitor hospital performance metrics and identify areas of improvement
8. Serve as subject matter expert in local marketing programs, offering insights and support on best practices for implementation across locations
9. Support manager with other tasks as needed

REQUIRED EDUCATION AND EXPERIENCE:

1. Bachelor's degree in Marketing, Communications, Business, or a related field
2. 5+ years of similar work experience; role in retail, healthcare or other multi-location industry preferred
3. Excellent project management and organizational skills with strong attention to detail
4. High level of comfort to deal with unanticipated changes (adaptability)
5. Passion for innovation and creative thinking
6. Demonstrated ability to think strategically and manage deliverables
7. Excellent communication, written and presentation skills
8. Use data to take informed risks, exercise good judgment and embrace change
9. High degree of travel required- 60%+
10. Able to work hybrid from Birmingham, AL

Benefits

Work with an organization recognized as #1 in Healthcare by Newsweek’s Most Loved Workplaces in 2024.

• Online discount platform
• Collaborative team of people who live out our WAG values (work together, amaze, grow)
• Competitive salary
• Health, dental + vision insurance
• 401K with a company match
• Life insurance, short-term disability, and telemedicine
• Upward mobility and growth opportunities
• Generous paid time off and company-wide holidays
• Discounted veterinary care for your four-legged family members
• An opportunity to make a valuable impact on over 400 veterinary hospitals nationwide