LinkedIn Social Media Executive

Confidential; West Yorkshire; Hybrid; GBP 8,200 - 13,000; Part time

Job summary

Confidential is seeking an experienced LinkedIn Social Media Executive to join on a part-time basis, hybrid in Pontefract, until September. You will manage an existing LinkedIn B2B campaign, publish content and ensure it reaches the right audience.

You'll adapt content to the campaign strategy, monitor engagement, respond to comments, and provide simple reporting. This role suits someone who wants a couple of days per week or additional freelance work, with independence to drive results.

Qualifications

• Experience managing LinkedIn campaigns in a B2B environment.
• Confident writing for a professional audience and tailoring content for LinkedIn.
• Ability to take an existing campaign plan and turn it into results.
• Organised, independent campaign management with a commercial mindset.

Responsibilities

• Manage and deliver an existing LinkedIn B2B campaign.
• Schedule and publish engaging LinkedIn content.
• Adapt and create content in line with the campaign strategy.
• Grow engagement and reach within the target B2B audience.
• Monitor engagement, reach and campaign performance.
• Respond to comments and encourage interaction.
• Identify opportunities to increase visibility and engagement.
• Keep the campaign organised, consistent and on schedule.
• Provide simple reporting and feedback on campaign performance.

Skills

LinkedIn marketing

B2B social media

Content writing

Campaign management

Analytics

Job description

Our client is looking for an experienced LinkedIn Social Media Executive to join them on a part-time basis until September.

This is a great opportunity for someone who understands B2 B social media and LinkedIn and enjoys creating engaging content and making campaigns happen.

The campaign strategy and content direction are already outlined, so you won't be starting from scratch. Your role will be to execute the campaign, manage the LinkedIn activity and ensure the content reaches the right B2 B audience. This suit someone who wants a couple of days per week or is looking for another freelance piece of work to add on to their current portfolio of clients.

The Role

• Manage and deliver an existing LinkedIn B2 B campaign
• Schedule and publish engaging LinkedIn content
• Adapt and create content in line with the agreed campaign strategy
• Help grow engagement and reach within the target B2 B audience
• Monitor engagement, reach and campaign performance
• Respond to comments and encourage interaction
• Identify opportunities to increase visibility and engagement
• Keep the campaign organised, consistent and on schedule
• Provide simple reporting and feedback on campaign performance

About You

We're looking for someone with previous experience of managing LinkedIn campaigns, ideally within a B2 B environment.

You'll be confident writing for a professional audience, understand what works on LinkedIn and be able to take an existing campaign plan and turn it into results.

You will need to be:

• Experienced in LinkedIn and B2 B social media
• A confident and engaging content writer
• Organised and able to manage a campaign independently
• Commercially minded with an understanding of B2 B audiences
• Comfortable analysing engagement and adapting content where needed
• Proactive, creative and hands-on

Pontefract Hybrid Part-time Temporary until September

If you're a confident LinkedIn professional who can take an existing campaign and really bring it to life, we'd love to hear from you.