Lifecycle Marketing Manager

Lindar; St Albans; On-site; GBP 60,000 - 70,000; Full time

Job summary

An online gaming company is seeking a Lifecycle Marketing Manager to oversee the customer journey and enhance retention strategies. The ideal candidate will have over 3 years of experience in lifecycle marketing, a player-centric mindset, and expertise in segmentation and personalisation. This role offers a competitive salary, growth opportunities, and a supportive work environment focused on innovation and collaboration.

Benefits

Competitive salary

Additional leave days

Birthday leave

Four-week parental leave

International health and life insurance

Wellness incentives

Growth allowance

Flexible working environment

Qualifications

• 3+ years in a strategic CRM or lifecycle role, ideally in gaming or digital brands.
• Experience running onboarding, churn detection, win-back, and retention campaigns.
• Strong understanding of customer needs and motivations.

Responsibilities

• Define and execute the full customer lifecycle strategy.
• Own comms mapping across all touch points.
• Develop campaigns to improve conversion, retention, and lifetime value.

Skills

Lifecycle Marketing Experience

Segmentation & Personalisation

Fast-Paced Agility

Strategic Thinking

Collaboration

Tools

Optimove

Job description

Mr Who?

MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

Are you a strategic lifecycle marketer looking to make a measurable impact in a fast-paced, high-growth environment? We’re building a world-class CRM function, and we’re looking for the right person in the right seat -someone who brings sharp thinking, strong lifecycle experience, and a genuine passion for customer retention and loyalty.

As our Lifecycle Marketing Manager, you’ll own the full customer journey - ensuring we have 100% comms coverage across all lifecycle stages, from onboarding to reactivation and everything in between. You’ll work closely with our Marketing Operations team, including a dedicated CRM Marketing Operations Manager who will handle campaign setups, tagging, tracking, and technical execution. This allows you to focus on what matters most: strategy, customer impact, and business growth.

You’ll thrive here if you’re resourceful, commercially minded, and love building intelligent marketing journeys that convert, retain, and delight. We’re mid-flight on a Martech transformation -so we’re looking for someone who’s not only excited about innovation but can also help lead the charge in embedding best-in-class CRM thinking across the organisation.

What You Will Do

• Lifecycle Marketing Strategy -Define and execute the full customer lifecycle strategy across onboarding, engagement, retention, churn prevention, win-back, and reactivation. You’ll identify key lifecycle moments and build targeted campaigns that maximise player value.
• 100% Customer Comms Coverage
• Ensure no customer falls through the cracks. You’ll own comms mapping across all touch points and lifecycle stages, continuously identifying and plugging gaps with smart, scalable solutions.
• Segmentation & Personalisation -Own the customer segmentation framework and drive precision targeting to ensure every message hits the right audience at the right time.
• Retention & LTV Growth -Develop and launch campaigns that directly improve core KPIs—conversion, retention, referral, and lifetime value—using data to prioritise high-impact opportunities.
• Journey Ideation & Testing -Collaborate with Marketing Ops to bring ideas to life through dynamic journeys, then iterate using robust A/B testing and data analysis.
• Creative & Campaign Briefing -Lead the development of campaign briefs, partnering with content, design, and operations to deliver standout CRM experiences that are on-brand and insight-led.
• Referral & Loyalty Initiatives -Own the strategy and performance of our refer-a-friend programme, working to deepen player loyalty and advocacy.

What We're Looking For

• Proven Lifecycle Marketing Experience -3+ years in a strategic CRM or lifecycle role, ideally in gaming, entertainment, or digital consumer brands. You’ve run onboarding, churn detection, win-back, and retention campaigns -and can speak to the impact you’ve made.
• Fast-Paced Agility -You’re energised by fast-moving environments and can adapt strategy quickly based on insight, performance, or business context.
• Strategic Thinking with Commercial Impact -You understand how lifecycle marketing fuels business growth and are confident identifying where CRM can make the biggest commercial difference.
• Player-Centric Mindset -You craft messaging and journeys that feel timely, personal, and value-adding—because you deeply understand customer needs and motivations.
• Martech Fluency -Ideally experienced with Optimove, and comfortable working within complex CRM platforms. Bonus points if you’ve helped embed or transition to a new martech stack.
• Collaboration & Leadership -You’re a cross-functional partner who works well with creative, data, ops, and product—and you're comfortable advocating for CRM at every table.

Why Join Us?

We're not here to do CRM the average way—we're here to do it exceptionally. We're investing in the people, platforms, and partnerships to build a world-class CRM function, and this role is critical to that mission.

You’ll be working alongside a talented, collaborative marketing team, and a passionate, experienced CRM crew who are all buzzing about the growth journey we’re on. There’s a shared sense of purpose, ambition, and creativity—and real excitement about the impact we can make together as we shape the future of CRM at MrQ.

With a dedicated CRM Marketing Operations partner and strong support from Marketing Ops, you’ll have the space and backing to focus on strategic execution and player value—bringing your best thinking to a business that’s ready to scale.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!