Lifecycle Marketing Manager

Salt; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A financial services client in London is seeking a Lifecycle Marketing Manager to own lifecycle strategies and deliver end-to-end marketing programs. The ideal candidate has over 5 years of experience in marketing, especially in SaaS or fintech. This role involves project management of complex campaigns and collaboration across teams, driving customer retention and revenue in a dynamic setting.

Qualifications

• 5+ years of experience in life cycle or CRM marketing.
• Strong background in SaaS, fintech, or subscription-based products.
• Ability to work with multiple stakeholders.

Responsibilities

• Project manage complex campaigns from planning to execution.
• Create customer-facing content with support from the content team.
• Work cross-functionally to bring initiatives to life.

Skills

Retention/life cycle marketing

Project management

Cross-functional collaboration

Job description

Overview

We're looking for a Lifecycle Marketing Manager to join our Financial Services Client at a pivotal moment where you will own the life cycle strategy, define and deliver end-to-end marketing programs across the customer journey. In this role you will support in driving retention, cross-sell, and up-sell campaigns, ensuring customers see continuous value.

You'll play a key role in shaping customer engagement strategies during a high-growth phase, have exposure to cross-functional teams and leadership, driving initiatives that directly impact retention and revenue and join a team that values creativity, collaboration, and agility.

Responsibilities

• Project manage complex campaigns - from planning through execution, measurement, and iteration.
• Create and adapt customer-facing content (with the support of our content team).
• Work cross-functionally with analysts, product, engineering, CRO, and content colleagues to bring initiatives to life.
• Adapt and innovate strategies in line with new product capabilities and platforms post-launch.

Qualifications

• A strong background in retention/life cycle marketing (experience in SaaS, fintech, or subscription-based products is highly valuable).
• Ideally hold 5+ years' experience in life cycle or CRM marketing.
• Proven project management skills and ability to work with multiple stakeholders.
• Comfortable in a fast-paced, evolving environment where priorities shift quickly.
• Experience in the EMEA market is a strong plus.

*Rates depend on experience and client requirements