Lifecycle Marketing Manager

EF Recruitment; London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading global SaaS company based in London is seeking an experienced Lifecycle Marketing Manager for a 12-month contract. You will drive customer retention and engagement through data-driven lifecycle campaigns. This role requires 5+ years of experience in lifecycle or email marketing, strong analytical skills, and project management abilities. Hybrid working is offered with 3 days in the office.

Benefits

Global company

Hybrid working, 3 days in the office

Free Breakfast

Qualifications

• 5+ years in lifecycle, CRM, or email marketing focused on SaaS or digital products.
• Proven success in building and optimizing lifecycle programs that drive measurable growth.
• Strong analytical mindset with experience using tools like Tableau, SQL, or similar.
• Excellent project management skills; able to manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute end-to-end lifecycle marketing campaigns.
• Partner with global counterparts and align lifecycle strategies.
• Own the creation and deployment of campaigns across channels.
• Monitor campaign performance metrics and KPIs.
• Leverage marketing automation platforms for campaign management.

Skills

Lifecycle Marketing

CRM

Email Marketing

Data Analysis

Project Management

Tools

Eloqua

Marketo

Braze

Adobe Experience Platform

Tableau

SQL

Job description

Overview

This is a great opportunity for an experienced Lifecycle Marketing Manager to join a global SaaS organization that is recognized as a top place to work for a 12-month contract. You will play a key role in driving customer retention, engagement, and growth on their platform through hyper-personalized, data and AI backed lifecycle campaigns across our EMEA Product journeys.

You'll lead on the execution and optimization of omnichannel campaigns that deepen relationships across customer journeys—from onboarding to true customer advocacy.

Responsibilities

• Develop and execute end-to-end lifecycle marketing campaigns on our platform to drive conversion, activation, engagement, cross-sell, and retention.
• Partner with global counterparts, product marketing, analytics, data science, and technology teams to align lifecycle strategies with customer needs and business goals.
• Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention.
• Use in-house experimentation and campaign management platforms to continuously improve campaign performance and user experience.
• Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness.
• Collaborate with creative, data, engineering, and product teams, drawing on our global expertise and leveraging them to drive personalized experiences at scale.
• Align lifecycle marketing efforts with broader go-to-market and brand campaigns, taking ownership of the full end-to-end experience.
• Leverage marketing automation platforms (e.g., Eloqua, Marketo, Braze, Adobe Experience Platform).

Experience

• 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products.
• Proven success in building and optimizing lifecycle programs that drive measurable growth.
• Strong analytical mindset with experience using tools like Tableau, SQL, or similar.
• Excellent project management skills; able to manage multiple campaigns simultaneously.

Benefits

• Global company
• Hybrid working, 3 days in the office
• Free Breakfast