Lifecycle Growth Manager, B2B SaaS

Henry Schein One UK; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

Henry Schein One UK is a tech company redefining dental care with AI-driven treatment and intelligent practice management.

As Lifecycle Marketing Manager, you will own and scale our lifecycle marketing engine across onboarding, activation, adoption, retention and expansion readiness, working with Product, Customer Success, Sales and Marketing Ops to drive measurable growth and a superior customer experience at scale.

Qualifications

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment.
• Proven track record of improving activation, adoption, retention, or expansion metrics.
• Strong understanding of segmentation, behavioural triggers, and customer journey design.
• Commercial mindset with the ability to connect lifecycle activity to business impact.
• Experience working cross-functionally with Product, Sales, and Customer Success.
• Strong analytical capability with performance data and experimentation.

Responsibilities

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness.
• Design and build behaviour-led, segmented customer journeys across email and in-product messaging.
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches.
• Analyse lifecycle performance data and continuously optimise programmes to improve KPIs.
• Partner with Product and Product Marketing to devise strategy for ongoing feature adoption and communicate customer value.
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort.
• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals.

Skills

Lifecycle marketing

CRM marketing

B2B SaaS

Data analytics

Cross-functional collaboration

Job description

Henry Schein One UK is a tech company redefining dental care with AI-driven treatment and intelligent practice management.

As Lifecycle Marketing Manager, you will own and scale our lifecycle marketing engine across onboarding, activation, adoption, retention and expansion readiness, working with Product, Customer Success, Sales and Marketing Ops to drive measurable growth and a superior customer experience at scale.