Licensing Sales Manager - Party (Fixed-term contract)

Disney Cruise Line - The Walt Disney Company; Greater London; On-site; Confidential; Full time

Job summary

A leading entertainment company is looking for a Licensing Sales Manager to shape its brand presence across the EMEA region, focusing on girls’ dress-up and party products. This full-time role involves strategic planning, managing key licensee relationships, and driving growth. Candidates should have experience in product development or commercial sales, along with strong analytical skills and proficiency in MS Office. This position is fixed-term, covering parental leave, based in London.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Discounts on designated Disney products

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Proven experience in the girls’ dress‑up, hardlines, or party categories.
• Strong understanding of the consumer products industry.
• Ability to manage commercial relationships effectively.

Responsibilities

• Implement long‑term strategies for Hardlines and Party.
• Shape strategies using market trends and consumer insights.
• Manage relationships with licensees to ensure success.

Skills

Product development experience

Commercial sales understanding

Analytical mindset

Cross-functional collaboration

Proficiency in MS Office

Fluency in English

Job description

About the Role & Team

Are you passionate about bringing Disney magic to life through celebration and creativity? As a Licensing Sales Manager, you’ll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus on girls’ dress‑up, apparel, and party categories.

You’ll lead strategic planning and execution for Hardlines and Party, manage key licensee relationships, and identify new partners to drive category growth. Your work will directly influence how Disney is represented in party experiences across the region.

This is a full‑time, fixed‑term contract covering parental leave, based in our London Hammersmith office, four days a week.

What You Will Do

• Partner with the Senior Licensing Sales Manager/Licensing Sales Director to implement long‑term strategies for Hardlines and Party, aligning with franchise and category goals.
• Use market trends, consumer insights, and commercial data to shape strategies that grow the girls’ dress‑up, apparel, and party business across EMEA.
• Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
• Manage and grow relationships with licensees in the girls’ dress‑up and party space, ensuring strong joint business planning and performance.
• Negotiate regional contracts and ensure alignment with global and local stakeholders.
• Collaborate with creative and product development teams to bring innovative Hardlines and Party products to market, ensuring brand integrity and commercial success.
• Support licensees and retailers with marketing initiatives that drive sell‑through, including digital, social, and in‑store activations.
• Champion Disney’s International Labour Standards (ILS) process with suppliers in the Hardlines and Party categories.
• Lead new business development efforts and research to identify scalable opportunities in dress‑up, partywear, and related hardlines.
• Represent the category in market meetings and share best practices across regions.

Required Qualifications & Skills

• Proven experience in product development, merchandising, or commercial sales within girls’ dress‑up, hardlines, or party categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build and manage commercial relationships, lead cross‑functional collaboration, and deliver against financial targets.
• Analytical mindset with the ability to translate data into actionable strategies.
• Agile and proactive in identifying new opportunities and adapting to change.
• Proficient in MS Office tools and fluent in English; additional European languages are a plus.
• Strong grasp of digital and retail marketing, with a creative and strategic approach to problem‑solving.
• Excellent planning, organizational, and influencing skills.
• Cultural awareness and sensitivity to local market dynamics across EMEA.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.