Licensing Sales Manager - Party (Fixed-term contract)

Disney Parks and Resorts; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading entertainment company in London is seeking a Licensing Sales Manager to develop strategies for the dress-up, apparel, and party categories. You will manage licensee relationships and leverage market insights to drive growth across the EMEA region. This full-time position focuses on cross-functional collaboration and creativity in product development, ensuring brand integrity while enhancing Disney's presence in party experiences. Strong analytical and relationship management skills are vital for success in this role.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Discounts on Disney products

Excellent parental leave

Employee Resource Groups

Qualifications

• Proven experience in product development, merchandising, or commercial sales within relevant categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build commercial relationships and lead cross-functional collaboration.

Responsibilities

• Partner with senior management to implement strategies for Hardlines and Party.
• Use market trends to shape growth strategies for dress-up and party business.
• Manage relationships with licensees to ensure strong business planning.

Skills

Product development experience

Commercial sales experience

Relationship management

Analytical mindset

Fluent in English

Digital marketing knowledge

Organizational skills

Tools

MS Office

Job description

Job Summary:

Are you passionate about bringing Disney magic to life through celebration and creativity? As a Licensing Sales Manager, you'll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus on girls' dress-up, apparel, and party categories.

About the Role & Team

You'll lead strategic planning and execution for Hardines and Party, manage key licensee relationships, and identify new partners to drive category growth. Your work will directly influence how Disney is represented in party experiences across the region.

This is a full‑time, fixed‑term contract covering parental leave, based in our London Hammersmith office, four days a week.

What You Will Do

• Partner with the Senior Licensing Sales Manager/Licensing Sales Director to implement long‑term strategies for Hardlines and Party, aligning with franchise and category goals.
• Use market trends, consumer insights, and commercial data to shape strategies that grow the girls' dress‑up, apparel, and party business across EMEA.
• Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
• Manage and grow relationships with licensees in the girls' dress‑up and party space, ensuring strong joint business planning and performance.
• Negotiate regional contracts and ensure alignment with global and local stakeholders.
• Collaborate with creative and product development teams to bring innovative Hardines and Party products to market, ensuring brand integrity and commercial success.
• Support licensees and retailers with marketing initiatives that drive sell‑through, including digital, social, and in‑store activations.
• Champion Disney's International Labour Standards (ILS) process with suppliers in the Hardines and Party categories.
• Lead new business development efforts and research to identify scalable opportunities in dress‑up, partywear, and related hardlines.
• Represent the category in market meetings and share best practices across regions.

Required Qualifications & Skills

• Proven experience in product development, merchandising, or commercial sales within girls' dress‑up, hardlines, or party categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build and manage commercial relationships, lead cross‑functional collaboration, and deliver against financial targets.
• Analytical mindset with the ability to translate data into actionable strategies.
• Agile and proactive in identifying new opportunities and adapting to change.
• Proficient in MS Office tools and fluent in English; additional European languages are a plus.
• Strong grasp of digital and retail marketing, with a creative and strategic approach to problem‑solving.
• Excellent planning, organizational, and influencing skills.
• Cultural awareness and sensitivity to local market dynamics across EMEA.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top‑rated cruise line; a popular vacation ownership program; and an award‑winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call Disney Experiences .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.