Licensing Sales Manager - Hardlines (Toys & Party)(FTC)

The Walt Disney Company; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media and entertainment firm based in London is seeking a Licensing Sales Manager to oversee the toys and party category. This role involves strategic planning, managing account relationships, and driving product development initiatives. The ideal candidate will have significant experience in the consumer products industry and strong analytical skills. This is a fixed-term contract position requiring a proactive and agile approach.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Qualifications

• Experience in the consumer products industry, ideally within Party and Toys.
• Demonstrated experience in team development and performance management.
• Culturally sensitive with a strong understanding of local markets across EMEA.

Responsibilities

• Implement the long-term strategy for the Party and Toys category.
• Manage the annual operating plan and quarterly forecasting process.
• Cultivate relationships with EMEA accounts for joint business planning.

Skills

Relationship management

Commercial acumen

Category expertise

Analytical mindset

Financial acumen

Fluent English

Education

Degree-level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

Licensing Sales Manager - Hardlines (Toys & Party)(FTC)

Apply Now Apply Later Job ID 10124972 Location London, United Kingdom Business Disney Experiences Date posted7月. 25, 2025

Job Summary:

About the Role & Team

This role is responsible for the strategic and commercial management of the Party and Toys category within the Hardlines business across EMEA. You will plan and execute long-term and fiscal year strategies, manage a portfolio of existing accounts, and drive a rationalisation plan to ensure effective and focused business management.

You’ll apply creativity, commercial acumen, and category expertise in Party and Toys product development under the Hardlines umbrella. Leveraging knowledge of digital, social, and bricks-and-mortar marketing, along with key trends and consumer insights, you will develop and drive cross-functional strategies. Agility is key to capitalising on emerging opportunities and targeting new partners.

This is a fixed-term contract role, based out of the London office in Hammersmith, 4 days a week.

What You Will Do

• In conjunction with the Senior Licensing Sales Manager/Licensing Sales Director, implement the long-term strategy for the Party and Toys category within Hardlines, in collaboration with relevant stakeholders.
• Use key trends, commercial data, and consumer insights to develop and drive strategies across departments, while remaining agile to seize new opportunities and identify target partners.
• Manage the annual operating plan and quarterly forecasting process. Develop licensee objectives and strategies in partnership with markets, consumer demo groups, category teams, franchise, marketing, product development, and finance.
• Actively manage and cultivate relationships with EMEA accounts, ensuring strong engagement and joint business planning.
• Lead contract negotiations for designated accounts and ensure alignment with global, EMEA, and local stakeholders.
• Collaborate with creative teams and, where applicable, Global Interactive Experiences, on product development. Support marketing efforts to drive product sell-through at retail.
• Communicate the International Labour Standards (ILS) process and act as the liaison between suppliers and The Walt Disney Company (TWDC) ILS team.
• Execute new business development pitches and lead research initiatives to identify scalable opportunities.
• Coordinate and contribute to market meetings, sharing insights and updates.
• Build strong relationships with Disney market teams to understand local needs, share best practices, and align on strategy and franchise updates.
• Collaborate with international DCP teams to exchange knowledge and drive global consistency.

Required Qualifications & Skills

• Degree-level education in a related field or equivalent work experience.
• Experience in the consumer products industry, ideally within Party and Toys.
• Proven ability to build effective relationships and lead cross-functional collaboration to achieve financial and strategic goals.
• Demonstrated experience in team development and performance management.
• Strong financial acumen with the ability to translate data into actionable plans.
• Analytical mindset with the ability to draw practical conclusions and implement recommendations.
• Agile and opportunistic approach to business development.
• Resilient and adaptable in a dynamic, fast-paced environment.
• Proficient in MS Word, Excel, PowerPoint, and Keynote.
• Fluent in English for business use; additional European languages are a plus.
• Strong understanding of digital, social, and retail marketing.
• Strategic thinker with a commercial mindset and problem-solving skills.
• Excellent planning, organisation, and influencing skills.
• Forward-thinking with the ability to translate industry trends into growth opportunities for TWDC.
• Culturally sensitive with a strong understanding of local markets across EMEA.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call Disney Experiences .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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