Licensing Director, Europe

National Football League (NFL); London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Join a dynamic team as the Licensing Director for Europe, where you will lead strategic initiatives to expand the NFL's consumer products business. This role involves driving fan engagement and revenue growth through innovative licensing strategies and strong retail partnerships. You'll collaborate with local teams to identify new market opportunities and execute impactful marketing campaigns. If you're passionate about sports and have a knack for building relationships, this is your chance to make a significant impact in a key leadership position within a globally recognized organization.

Qualifications

• Minimum 10 years of experience in licensing or consumer products.
• Extensive knowledge of the European retail landscape.

Responsibilities

• Develop and execute annual business plans for consumer products in Europe.
• Manage local licensee portfolio and relationships.
• Negotiate and execute licensing deals with partners.

Skills

Licensing Management

Consumer Product Strategy

Relationship Management

Market Analysis

Negotiation Skills

Project Management

German Language

Communication Skills

Education

Bachelor's Degree in Business or related field

Job description

The Licensing Director, Europe will play a crucial role helping to lead strategic initiatives and business growth for the NFL’s global Consumer Products team. The NFL’s Consumer Products business unit is responsible for the NFL’s global licensing business, e-commerce and retailer relationships, and gaming portfolio, as well as supporting int’l expansion programs for NFL clubs.

As the NFL continues to grow globally, consumer products will play an essential role in engaging fans in global markets. The NFL’s global Consumer Product team is responsible for evaluating new business opportunities and leading strategic initiatives to support the business. Example initiatives might include executing category-wide marketing campaigns, negotiating licensing deals, monetizing new assets, or identifying growth opportunities for current partners. The Licensing Director, Europe will help lead these initiatives by identifying growth opportunities, building and strengthening local licensee and retail relationships and presence, and leading cross-departmental projects.

This is an exciting new opportunity to take on a leadership role in one of the NFL’s key business units and work with other NFL stakeholders, NFL partners, and NFL clubs.

Responsibilities

• Develop, execute, and deliver the annual and multi-year business plans, on the consumer products business in Europe with a strong focus on Germany.
• Identify and execute new spaces and CP opportunities in market that support revenue, fan growth and engagement.
• Partner with local GMs and Marketing teams to drive fan growth strategy.
• Develop and implement product and segment strategy for Europe growth markets.
• Manage local licensee portfolio and relationships.
• Build and strengthen key retail relationships across Europe; drive cross category programming at key moments.
• Proactively generate new business ideas and opportunities to grow relationships with current and new partners.
• Negotiate and execute licensing deals with current and new licensees.
• Work cross-functionally with other NFL departments, Clubs, and Licensees on joint strategic initiatives.
• Proactively identify opportunities for improved revenues while anticipating potential challenges.
• Liaise with research group to execute research projects designed to better understand Europe landscape and customers.
• Lead licensee communication on local marketing plans across tentpole moments, including: Draft, Kickoff, Int’l Games, Playoffs, Super Bowl, etc.
• Facilitate QC approvals and licensee line reviews, ensuring compliance with Licensees’ contracts and maintenance of quality standards.

Required Qualifications

• Minimum 10 years licensing or consumer product experience – cross-category a plus
• Extensive knowledge of Europe retail landscape

Other Key Attributes / Characteristics

• German language strongly preferred
• Excellent communication and relationship management skills
• Ability to work collaboratively with NY-based team and global partners
• Experience in matrixed reporting within global business structure
• Experience working with a mix of global and local product partners
• General knowledge of NFL fan base
• Understand trends in product and product marketing
• Strong understanding of utilizing consumer insights to build consumer product marketing tactics
• Ability to anticipate problems and solutions, to find efficiencies
• Extremely strong partner management and collaboration skills
• Understanding, appreciation in working with different cultures
• Ability to balance global vs. local partner priorities.
• Strong organizational skills with ability to manage various projects
• Strong communication and presentation skills to interact with both NFL partners and NFL leadership
• Proactive, resourceful and a self-starter
• Able to juggle multiple projects, prioritize stakeholder needs, meet tight deadlines

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

• 40 hours/week

Travel

• ~30% travel

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude
• Embracegrit,free from ego orentitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than justambition
• Encompasses an incredible work ethic with an agile mindset

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