Licensed Merchandise Retail Marketing Manager

PlayStation Network; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a highly motivated manager to join their Global Licensed Merchandise Retail Marketing team. This exciting role involves collaborating with internal teams and external partners to drive the marketing of licensed merchandise. The ideal candidate will have a strong marketing background, particularly in retail, alongside excellent project management and communication skills. This position offers the opportunity to work in a dynamic environment where creativity and results-driven strategies are valued, making it a perfect fit for those passionate about entertainment and culture.

Qualifications

• Strong background in marketing with a focus on retail.
• Experience in omni-channel marketing including digital and social.

Responsibilities

• Develop and execute PlayStation’s licensed merchandise retail marketing program.
• Manage campaigns from ideation to execution across all marketing channels.

Skills

Project Management

Marketing

Analytical Skills

Communication Skills

Collaboration

Education

Bachelor's Degree

Master’s Degree

Job description

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

We are seeking a highly motivated, organized and detail-oriented manager to join our Global Licensed Merchandise Retail Marketing team. In this role, you will collaborate with both internal cross-functional teams and external partners to drive the marketing of PlayStation branded licensed merchandise, internationally. The ideal candidate will have a strong background in marketing with a focus in the retail category both online and physical, robust project management skills, and a passion for delivering measurable results for the business.

Key Responsibilities:

• Work closely with the Director, Integrated Marketing, Special Projects & the Licensed Merchandise team to develop and execute PlayStation’s licensed merchandise retail marketing program.
• Partner with a large number of internal functions to develop processes and channel strategies from development to execution.
• Be part of a team building the product franchise story - the aspects of which are all part of the narrative we must communicate to our fanbases.
• Manage partners and their scope of work to ensure successful execution of retail marketing programs achieving forecasted objectives in alignment with the budget.
• Coordinate with the team’s data and analytics function, supporting development of processes to synthesize Brick-and-Mortar Retail and eCommerce business performance data to help shape go-to-market strategies and in-market performance.
• Support development of meeting presentations through the creation of powerful selling stories, rooted in insights on brand equity, innovation, and category management syndicate data.
• Manage campaigns from end to end, working with multiple internal and external parties:
  • Creative ideation
  • Creative briefing
  • Managing asset reviews and approvals
  • Campaign planning with relevant teams and stakeholders
  • Execution and roll out of campaigns across all marketing channels
  • Gathering analytical and qualitative evaluation
  • Creating summaries of campaigns and projects for internal and external distribution

What we're looking for:

• This candidate will have solid experience working in an omni-channel environment - not just in-store marketing, but digital and social, with a specific tie to product.
• Very strong verbal, written, and visual presentation communication skills.
• The candidate will be comfortable preparing presentations and presenting to Field Sales and our Retail Partners.
• Strong analytical and organizational skills; attention to detail.
• Strong collaborative skillset with cross-functional teams is critical for alignment to strategies and executions.
• Experience of translating data into actionable insights and selling stories.
• Proven experience in taking overarching communications strategy into tactical execution.
• Ability to stay focused on key priorities and bring solutions; to drive distribution and grow consumption.
• Commitment to results; ability to incorporate new learning into existing plans and act decisively.
• Excellent interpersonal skills; ability to interact with all personality types and behaviours.
• Ability to work effectively in and adapt to a high-pressure, fast-paced environment.
• Must be interested in learning and adapting to a rapidly shifting landscape.
• Passion for entertainment and culture is a must for this team.
• Bachelor's Degree required, Master’s Degree a plus.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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