Legacy Marketing Lead

Marie Curie UK; United Kingdom; Remote; GBP 34,000 - 39,000; Full time

Job summary

Join Marie Curie UK as a Legacy Lead, where you will spearhead our legacy awareness campaign and enhance our In Memory giving program. This vital role combines strategic marketing skills with a passion for ensuring effective end-of-life care through sustainable fundraising efforts.

Benefits

Season ticket loan

Defined contribution pension scheme

Loan schemes for bikes and computers

Introduce a friend scheme

Childcare cost assistance

Marie Curie Blue Light Card

Benefit-Hub Discount Scheme

Life assurance for all employees

Eye care contributions

Flexible working opportunities

Qualifications

• Experience in developing and implementing marketing strategies.
• Strong understanding of Legacy and In Memory Giving.
• Track record of managing income and expenditure.

Responsibilities

• Develop and execute the DRTV Legacy Awareness Campaign.
• Support the delivery of the legacy giving strategy.
• Build and manage relationships with stakeholders.

Skills

Marketing Strategy

Project Management

Stakeholder Management

Data Analysis

Job description

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Salary: £34,500 to £38,324 per annum (depending on experience)

Hours/Contract: Permanent 35 hours per week

Based: UK wide (home based)

Interview date: w/c 26th August/2nd September

Marie Curie is the UK’s leading end of life charity. We want to ensure that everyone has the right end of life care and support to the end, and fundraising plays a critical role in achieving this.

Legacies are our single most important growth opportunity in fundraising over the next five years. The legacy and In Memory giving programme will play a key role in enabling Marie Curie to deliver its organisational strategy of ensuring that everyone affected by dying, death and bereavement has the best possible experience, reflecting what’s most important to them.

The Legacy Lead will be responsible for developing and executing Marie Curie’s DRTV Legacy Awareness Campaign, and our free Will writing service partners. Working in conjunction with the Legacy and In Mem Manager and wider legacy team, the role will support the development and delivery of the legacy giving strategy to safeguard and amplify the legacy pipeline.

Key Criteria:

• Experience of developing and implementing a clear marketing strategy, to align with the overall organisational strategy, and to go grow the legacy pipeline.
• Strong understanding and knowledge of Legacy and In Memory Giving within the third sector.
• Demonstrable track record of managing income and expenditure.
• Excellent project management skills.
• The ability to effectively build and manage relationships with external stakeholders and internal engagement.
• Ability to use data and insights to inform decision and maximise output.
• Season ticket loan for travelling to and from work
• Defined contribution schemes for Pension
• Loan schemes for bikes; computers and satellite navigation systems
• Introduce a friend scheme
• Help with childcare cost (T & C’s apply)
• Entitled to Marie Curie Blue Light Card
• Entitled to Benefit-Hub Discount Scheme
• Life assurance – for all employees
• Eye care- (under Display Screen Equipment (DSE) regulations, Marie Curie will pay towards sight tests if you use computer screens and other displays as part of your job)

What's in it for you

• Annual leave allowance – England and Wales = 25 days plus 8 public holidays (pro rata) Northern Ireland = 25 days plus 11 public holidays (pro rata) Scotland = 25 days plus 10 public holidays (pro rata)
• Competitive Policy for parental/sick Leave
• Continuous Professional development – (Marie Curie supports and encourages personal and professional development)
• Industry leading training programmes
• Flexible Working
• Free DBS/PVG/Access NI

For more information or an informal chat please contact our Legacy and In Memory Manager, Abbie Barton at

To apply, please send us your most recent CV and a cover letter detailing your experience, how you meet the person specification and why you would like to work for Marie Curie

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We believe that diversity makes us stronger. Join Marie Curie and be part of an inclusive and equitable workplace where everyone’s unique perspectives and experiences are valued. We welcome candidates from all backgrounds and walks of life. Apply today to bring your talents to our diverse and inclusive charity.

We’re committed to making reasonable adjustments to support you throughout the application and selection process. You can request support via

We reserve the right to close this vacancy early. Agencies need not apply.