Legacy and In Memory Marketing Manager

PROSPECTUS; London; Hybrid; GBP 44,000 - 47,000; Full time

Job summary

Prospectus collaborates with an international charity to find an Interim Legacy and In Memory Marketing Manager. This 7-month full-time role involves strategic management of marketing campaigns aimed at increasing legacy donations, with an annual salary of £44,168-£46,493 and flexible hybrid working arrangements.

Qualifications

• Proven track record in legacy and in-memory fundraising and marketing.
• Experience in multi-channel direct and digital marketing campaigns.
• Experience managing six-figure budgets.

Responsibilities

• Manage the Legacy and In Memory marketing team.
• Deliver multi-channel fundraising and engagement campaigns.
• Optimize campaigns across various platforms including TV, social media, and email.

Skills

Legacy fundraising

In-memory marketing

Campaign management

Digital marketing

Engagement strategies

Job description

Prospectus is excited to be working with an international charity to help them recruit an Interim Legacy and In Memory Marketing Manager to join their team. The charity is an international non-governmental organization focused on water, sanitation, and hygiene. It was established in 1981 as a response to the UN International Drinking Water Decade. WaterAid exists to bring safe and sustainable water, sanitation, and hygiene to everyone, everywhere.

This role is offered on a 7-month full-time contract basis, paying between £44,168 - £46,493 per annum, with flexible hybrid working arrangements at their London office.

The post holder will strategically and proactively manage the Legacy and In Memory marketing team in developing and implementing the LIM (Legacy and In Memory) programme. They will be responsible for delivering innovative, audience-led multi-channel fundraising and engagement campaigns to drive legacy consideration, inquiries, and increase brand affinity. The role involves planning, delivering, and optimizing campaigns across channels such as TV, social media, digital platforms, Direct Mail, email, and events to grow the number of people considering leaving a gift in their will to the organization.

They are seeking someone with a proven track record in legacy and in-memory fundraising and/or marketing campaigns and strategies. The ideal candidate will have experience in planning, managing, and executing multi-channel direct and digital marketing campaigns across the marketing funnel, including consideration, engagement, lead generation, brand affinity, and stewardship, utilizing print and social platforms. Experience managing six-figure budgets, complex, multi-layered, and/or strategic long-term partnerships, and a history of achieving targets are essential. An understanding of international development and empathy with overseas development issues are also desirable.

At Prospectus, we invest in your journey as a candidate and are committed to supporting you through your application process. We welcome all candidates to apply, regardless of age, gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have a disability and require reasonable adjustments during the process, please contact Firas El Dib at Prospectus.

If you meet some but not all criteria, we encourage you to inquire and learn more. Prospectus can advise and support you through each part of the role and application process. We look forward to hearing from you.

To apply, please submit your CV. If your experience is suitable, we will arrange a briefing to discuss the role in detail, providing you with all the information needed to formally apply. We look forward to connecting with you soon.