Legacy and In Memory Marketing Manager

WaterAid; London; Hybrid; GBP 44,000 - 47,000; Full time

Job summary

WaterAid is seeking a Legacy and In Memory Marketing Manager to lead innovative fundraising initiatives aimed at increasing legacy giving. The role includes managing multi-channel marketing campaigns, coaching team members, and leveraging data insights to enhance operational effectiveness and engagement.

Benefits

36 days' holiday

Pension plan with up to 10% employer contribution

Flexible working arrangements

Season Ticket Loan

Pay as You Give charitable giving scheme

Qualifications

• Experience in direct marketing - print and digital.
• Experience of leading and motivating stakeholders.
• Experience in developing multiple channel campaigns.

Responsibilities

• Manage multi-channel campaigns to raise awareness of gifts in wills.
• Work on exceptional stewardship through personal communications and events.
• Use data analysis to innovate and maximize campaign performance.

Skills

Direct marketing

Data analysis

Campaign management

Job description

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Legacy and In Memory Marketing Manager

Contract type: 7 Month Fixed term contract, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.

*60/40 hybrid working at WaterAid is currently defined as: 60% of an employee's time in a location of their choice, 40% face to face, defined as in the London office, at conferences or at stakeholder meetings or other location as relevant for the proper performance of the duties of the role.

Salary: £44,168 - £46,493 per year with excellent benefits

About WaterAid

Want to use your skills in fundraising and marketing to play a vital role in making clean water, decent toilets and good hygiene usual for everyone everywhere?

We need creative and insight led people. In return, you will be encouraged and empowered to be yourself at your very best.

Join WaterAid as our Legacy & In Memory Marketing Manager to inspire supporters to add water to their will and help millions of people to thrive thanks to the life-changing power of clean water for generations to come. Change starts with water - change starts with you.

About the Team

The WaterAid Legacy & In Memory team is responsible for increasing supporter and public awareness and consideration to give a gift in their will and/or an in memory gift. We deliver an audience led communication programme using diverse channels and products. The team deliver supporter journeys, engage staff in the cross promotion of gifts in wills and in memory giving and all aspects of legacy gift case management. We contribute to 14% of WaterAid's voluntary income, meaning you'll be a vital part of helping us reach even more people with life-saving clean water.

About the Role

As our creative, innovative and data led Legacy & In Memory Marketing Manager, you will be responsible for developing and delivering WaterAid's legacy and in memory fundraising programme with the support of the Legacy and In Memory Marketing Officer. You will deliver multi-channel campaigns across TV, digital, direct mail, email and events to raise awareness of gifts in wills, generate legacy enquirers and create inspiring journeys to nurture and engage legacy and in memory supporters.

In this role, you will plan, manage and execute multi-channel campaigns across the marketing funnel, as well as work with the Legacy and In Memory Marketing Officer to deliver exceptional stewardship, through personal communications and events, to our committed supporters.

You'll also:

• Be responsible for using data, analysis and insight to innovate and maximise both existing campaigns and seek to test new audiences and channels that meet specific objectives within the LIM Team plans
• Undertake Project Management responsibilities required for the successful and timely delivery of multiple channel campaigns - including delivery of the award-winning legacy consideration campaign What Jack Gave across TV and digital
• Manage, coach and motivate the Legacy and In Memory Marketing Officer to deliver their campaigns.
• Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns

Requirements

You'll be passionate about using your experience in fundraising and marketing to make a difference by creating inspiring and supporter-led communications that effectively raises consideration for legacy giving and uncovers new legacy prospects and legacy pledgers.

To be successful, you'll need:

• Proven experience in direct marketing - print and digital
• Experience of leading and motivating internal and external stakeholders
• Experience of developing and implementing multiple channels campaigns
• Experience in monitoring, evaluating and analysing complex campaigns to improve performance and manage expenditure budgets
• Working style that reflects WaterAid's values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we also prefer you to have:

• Experience of legacy or in memory fundraising

• Experience of innovation and new product development
• Experience of developing and implementing supporter journeys across multiple channels

View full job description here

Closing Date: Applications will close 12:00Pm UK Time on Monday 23 June. Shortlisting and interviews may take place on a rolling basis and the application process will close if a suitable candidate is found prior to the advertised closing date.

How to Apply: Click 'Apply' to complete the pre-screening questions and upload your CV and an essential cover letter.

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre-employment screening:

To apply for this post, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to the applicable laws in the respective countries to comply with our Safer Recruitment policy. All our UK-based vacancies require a basic Disclosure and Barring Service (DBS) check.

Benefits

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment:

Our People Promise: We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal opportunities: We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding: We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.