Lecturer (Fashion Consumer Behaviour)

Manchester Metropolitan University; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading university in Manchester is seeking a Marketing Specialist with expertise in Consumer Behaviour to deliver innovative teaching and contribute to research in the fashion and creative industries. The ideal candidate will have a strong academic background in marketing, experience in higher education, and a commitment to inclusive education. This role offers opportunities for professional development in a supportive environment with flexible working arrangements.

Benefits

Flexible working arrangements

Professional development opportunities

Inclusive mentoring programmes

Qualifications

• Strong academic background in marketing with a focus on consumer behaviour.
• Experience in teaching and curriculum development in higher education.
• Research profile aligned with marketing or related fields.
• Commitment to inclusive, student-centred education.
• Ability to engage and collaborate with industry.

Responsibilities

• Deliver innovative teaching at undergraduate and postgraduate levels.
• Apply expertise in marketing within the fashion and creative industries.
• Embed marketing practices into the curriculum.
• Contribute to research and knowledge exchange within the Institute.
• Supervise undergraduate and postgraduate research students.

Skills

Academic background in marketing

Experience in teaching and curriculum development

Research profile in marketing or consumer insight

Commitment to inclusive education

Engagement and collaboration skills

Job description

Are you passionate about marketing and consumer behaviour? Do you want to make a real impact through high-quality teaching and research that shapes the future of the fashion and creative industries? Join us at Manchester Fashion Institute, part of Manchester Metropolitan University, where we are committed to delivering outstanding education and research in line with the University's Road to 2030 strategy.

We are seeking a motivated and knowledgeable Marketing Specialist with expertise in Consumer Behaviour to join our interdisciplinary and inclusive academic team.

About the Role

As a Lecturer/Senior Lecturer, you will:

1. Deliver innovative, engaging teaching at undergraduate and postgraduate levels, supporting students to develop as critical, creative, and industry-ready professionals.

2. Apply your expertise in marketing, particularly consumer behaviour, to the fashion and creative industries. While direct experience in fashion is not essential, the ability to contextualise marketing theory and practice within the sector is key.

3. Embed current marketing practices such as brand management, data-driven decision-making, and consumer insight into the curriculum.

4. Contribute to the vibrant research and knowledge exchange culture within the Institute, producing high-quality outputs and engaging with external stakeholders to develop impactful partnerships.

5. Supervise undergraduate and postgraduate research students and support the wider academic community through mentoring, collaboration, and inclusive teamworking.

What We're Looking For

We welcome applications from individuals with:

• A strong academic background in marketing, with a focus on consumer behaviour.

• Experience in teaching and curriculum development in higher education.

• A research profile aligned with marketing, consumer insight, or related fields, with evidence of research outputs or the potential to deliver them.

• A commitment to inclusive, student-centred education and a passion for supporting student success.

• The ability to engage and collaborate with industry to enhance teaching, research, and employability outcomes.

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the attached Job Description for that vacancy.