Lead (Sole) Graphic Designer

Salt; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Accommodation discounts

Employee rewards

Hospitality and lifestyle discounts

Events access

Job summary

Salt in London is seeking a Lead (Sole) Designer to own creative output across the business, from day-to-day artwork to website concepts and digital campaigns.

You will work closely with marketing, digital and senior leadership teams, shaping how the brands are represented across every touchpoint. This is a stand-alone, in-house role with hybrid working (1–2 days in the office) in Hammersmith, West London.

Qualifications

• Strong all-round designer with a portfolio showing creativity across multiple brands.
• Able to balance production artwork with creative projects and briefs for developers.
• Confident presenting ideas to senior stakeholders and guiding brand direction.

Responsibilities

• Create and deliver artwork across digital, print, social media, email and marketing campaigns.
• Maintain and develop visual consistency across multiple hospitality brands.
• Produce website concepts, landing pages and briefs for developers.
• Manage the digital asset management platform and brand libraries.
• Handle artwork requests across sites, ensuring on-time delivery.
• Develop brand assets, menus, POS and campaign collateral.
• Coordinate freelance creative support when required.

Skills

Sole ownership

Brand versatility

Stakeholder presentation

Autonomy

Tools

Adobe Creative Suite

Figma

Adobe XD

Sketch

Job description

Looking for a design role where you'll have genuine ownership, creative variety and the freedom to make an impact across multiple brands? This could be your next move.

Lead (Sole) Designer

Hammersmith, West London

Hybrid, 1-2 days per week in the office

About the Company

Our client is a well-established hospitality group operating a portfolio of bars, hostels and travel brands across the UK and Europe. With a relaxed, people-first culture and a collaborative environment, they offer the opportunity to work on brands that have real personality and a loyal customer following.

The Role

This is a stand-alone, in-house design position where you'll take ownership of all creative output across the business. You'll be responsible for everything from day-to-day artwork and campaign assets through to website concepts, digital asset management and larger creative projects.

Working closely with marketing, digital and senior leadership teams, you'll have the autonomy to manage your workload, present ideas directly to stakeholders and shape how the brands are represented across every touchpoint.

Key Responsibilities

• Create and deliver artwork across digital, print, social media, email and marketing campaigns
• Maintain and develop visual consistency across multiple hospitality brands
• Produce website concepts, landing page designs and briefs for developers
• Manage and maintain the company's digital asset management platform and brand libraries
• Handle artwork requests from sites across the business, ensuring projects are delivered accurately and on time
• Develop brand assets, promotional materials, menus, POS and campaign collateral
• Support larger creative projects and periodic design refreshes
• Coordinate and manage freelance creative support when required

About You

• A strong all-round designer with a portfolio that demonstrates creativity and versatility
• Comfortable working across multiple brand styles and visual identities
• Able to balance both production-based artwork and more creative project work
• Confident presenting ideas and communicating with senior stakeholders
• Self-motivated and capable of managing your own workload
• Proficient in Adobe Creative Suite
• Likely to be in your second or third design role and looking for greater ownership and responsibility
• Someone who enjoys variety, works proactively and thrives in a less corporate environment
• Understands travelling and partying culture!

Nice to Haves

• Experience creating basic web designs, landing pages or digital experiences
• Familiarity with Figma, Adobe XD, Sketch or similar tools
• Experience with digital asset management systems
• Motion graphics or animation experience
• Hybrid working (more out than in)
• 50% discount on accommodation across the group's sites in the UK and Europe
• Employee rewards and recognition programmes
• Additional hospitality and lifestyle discounts
• Access to events, tickets and supplier perks
• Relaxed, collaborative and friendly working environment

This is a rare opportunity to become the sole creative within a highly recognised hospitality group. You'll enjoy genuine ownership, direct access to decision-makers and the chance to see your work come to life across multiple customer-facing brands. It's ideal for an up-and-coming ambitious designer who wants to be trusted, make an impact and build broad commercial experience without the layers of a large corporate organisation.