Lead Programmatic Strategist

DEPT®; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working policy

Choice of medical healthcare providers

25 days holiday plus bank holidays

Company pension scheme

Employee assistance program

Ride to work scheme

Buddy Program

DEPT Cares Month

Training & certifications

Job summary

DEPT® is seeking a Programmatic Team Lead in Manchester to drive programmatic campaigns across DV360, The Trade Desk, and other DSPs. You will lead, challenge and support a team, delivering data-driven insights and strategic plans for clients.

You will collaborate with the Digital Marketing unit, contribute to pitches, and stay ahead of industry developments to add value for customers. The role offers a flexible hybrid working policy.

Qualifications

• Extensive proven experience in programmatic advertising and a deep knowledge of the Google Stack, Google Ads (Display/Video), and multiple DSPs.
• Strong understanding of the digital advertising ecosystem including DSPs, DMPs, and ad exchanges.
• Excellent communication and collaboration skills with experience presenting plans to senior clients and internal teams.
• Experience managing programmatic campaigns across video, display, digital audio, digital-out-of-home and CTV channels.

Responsibilities

• Assist on pitches from a programmatic point of view.
• Stay ahead of latest developments and opportunities that add value for clients and improve deliverables.
• Devise strategies and turn them into best-in-class tactics for clients.
• Develop plans that advise suitable creatives and how to reach the target group efficiently.
• Translate results into insights, advice and plans for presentation at all levels.
• Manage programmatic campaigns across multiple platforms (DV360, The Trade Desk, DSPs, DMPs, ad exchanges).
• Analyze campaign data to provide insights and recommendations to clients.
• Deliver and present work with data-driven insight both internally and externally.

Skills

Programmatic advertising

Google Stack

Google Ads

DSPs

Data analysis

Tools

DV360

The Trade Desk

Adform

Amazon DSP

Job description

DEPT® is seeking a Programmatic Team Lead in Manchester to drive programmatic campaigns across DV360, The Trade Desk, and other DSPs. You will lead, challenge and support a team, delivering data-driven insights and strategic plans for clients.

You will collaborate with the Digital Marketing unit, contribute to pitches, and stay ahead of industry developments to add value for customers. The role offers a flexible hybrid working policy.