Lead Product Marketing Manager - Application Security

Thales; Belfast City District; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Cycle to work

Employee discounts

Volunteer day

Stock options

Annual bonus

Job summary

Thales is seeking a Product Marketing Manager in the UK to drive market positioning for Imperva solutions within the SME sector. You will collaborate with product, marketing and sales to tell compelling narratives that resonate with target buyers and cross-functional teams.

The role emphasizes user-first storytelling, market needs, and translating complex tech into persuasive content, with a strong focus on growth and competitive differentiation.

Qualifications

• 4+ years of product marketing experience in cybersecurity
• Ability to translate technical concepts into marketing content
• Excellent storytelling and communication skills
• Collaborative, cross-functional with credibility building

Responsibilities

• Develop differentiated positioning and messaging for target personas
• Create content across the buyer's journey communicating value proposition
• Partner with sales enablement for updates, motions and training
• Track competitors and deliver competitive content for sales
• Collaborate to build and optimize PLG initiatives that grow pipeline
• Work with marketing on thought leadership and pipeline programs for SMEs
• Partner with product management to understand strategy and market fit

Skills

Product marketing

Cybersecurity

Storytelling

Cross-functional

Job description

Location: BELFAST ARNOTT HOUSE, United Kingdom

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Job Description

We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements and product value. This individual identify, build and drive the product marketing initiatives to strongly position Thales Imperva solutions in the small and mid-sized enterprise market.

As a Product Marketing Manager, you will operate from a user-first mindset and directly impact our company's success by working closely with cross-functional teams including product management, marketing, and sales to effectively communicate the value of our products to our target buyers. telling relevant and strategic narratives through the lens of customer personas

The successful candidate will combine an understanding of the market, customer needs and the product portfolio with the creative aspects of positioning technology through stories that are compelling, authentic and engaging. They will see the total business picture and have a well-developed sense of accountability and a personal commitment to success.

What You Will Do

• Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content
• Create content across the buyer's journey that clearly communicates our value proposition and extends our thought leadership in the market
• Partner with sales enablement to deliver product-related updates, sales motions and training
• Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities
• In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline
• Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market
• Partner with product management to understand product strategy, market fit and how to position against competitive offerings

What You Need to Succeed

• 4+ years of product marketing experience in cybersecurity, experience with Application Security preferred
• Proven ability to analyze complex situations and reach conclusions through fact-based decision making
• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value
• Excellent storytelling skills with exemplary written and verbal communication abilities
• Ability to translate technical concepts into persuasive marketing content for diverse audiences
• Demonstrated ability to prove what is or isn't working and adjust accordingly by setting targets and measuring KPIs
• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.
• A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

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At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.

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