Lead Product Designer (Growth)

JR United Kingdom; Woking; Remote; GBP 60,000 - 85,000; Full time

Job summary

A leading company is seeking a Lead Product Designer (Growth) to enhance user engagement and acquisition. This role involves end-to-end design ownership, collaboration with cross-functional teams, and driving impactful user experiences in a fast-paced environment. With a focus on mobile products, the position offers opportunities for hands-on learning and a positive impact on ADHD care.

Benefits

Fast-paced learning through direct hands-on experience

Flexible remote working environment

25 days vacation per year

Opportunity to impact lives positively

Qualifications

• 5+ years of B2C mobile product design experience.
• Strong portfolio demonstrating measurable outcomes.
• Ability to balance speed and long-term design impact.

Responsibilities

• Drive end-to-end design ownership across the Growth journey.
• Design and optimize key user experiences across acquisition, onboarding, activation, and retention.
• Lead user research initiatives to uncover deep behavioral insights.

Skills

User-centered design

A/B testing

Behavioral psychology

Collaboration

Job description

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ADHD can make daily life challenging, but accessing effective support shouldn't be. At Inflow, we're making ADHD care accessible through our comprehensive app that combines expert-led learning with practical tools and community support. We help people understand and work with their ADHD through bite-sized learning modules, guided journaling tools, live co-working sessions, and a supportive community. Since launching in April 2021, we've become the #1 ADHD management app, helping tens of thousands of people thrive with ADHD—and we're just getting started.

We are a fiercely ambitious team that thinks through everything from first principles and values logic over experience. In order to move fast, we learn fast. We believe in learning by doing, so we jump straight in. We say things as they are and believe success is driven by honesty. We're not afraid to be ourselves and while our mission is serious, we don't take ourselves too seriously.

About the role

We're seeking a Lead Product Designer (Growth) to drive user acquisition, engagement, and retention through exceptional product experiences. With 5+ years of B2C mobile design expertise, you'll blend deep user empathy with data-driven optimization to scale our impact.

As a key member of the Product Growth team, you'll shape every touchpoint of the user journey—from first impression to long-term engagement. You'll partner with Product, Engineering, Marketing, and Data Science teams to identify opportunities, run experiments, and deliver meaningful improvements that help more people benefit from our product.

You'll lead the entire design process, from discovery and ideation to solution design, user research, high-fidelity execution, and Design System management. Balancing iterative experimentation with bold innovation, you'll optimize key growth levers while maintaining a cohesive product experience.

Responsibilities

• Drive end-to-end design ownership across the Growth journey, from research and ideation through high-fidelity implementation and continuous optimization
• Design and optimize key user experiences across acquisition, onboarding, activation, and retention to achieve ambitious growth metrics
• Lead user research initiatives to uncover deep behavioral insights, pain points, and opportunities that inform product strategy
• Develop and validate design hypotheses through A/B testing, leveraging behavioral psychology and quantitative data to maximize impact
• Partner with cross-functional teams across Product, Engineering and Marketing to identify opportunities, influence roadmap decisions, and ensure high-quality implementation
• Balance rapid experimentation with thoughtful, scalable solutions—knowing when to iterate quickly vs. invest in deeper exploration
• Evolve our Design System to maintain consistency while enabling rapid experimentation and growth

Job requirements - Must haves

• 5+ years of B2C mobile product design experience, ideally in consumer apps with proven impact on business metrics
• Growth-driven mindset with hands-on experience in at least two areas among conversion, onboarding, activation, or retention
• Strong portfolio demonstrating user-centered design process and measurable outcomes
• Strong experience in A/B testing and data-informed design optimization to improve key growth metrics
• Deep understanding of user psychology, behavioral drivers, and decision-making processes
• A keen ability to uncover deeper user motivations, frustrations, and behaviors beyond surface-level insights, translating them into impactful design solutions
• Ability to balance speed and long-term design impact in a fast-paced, experimentation-driven environment
• Curiosity about user needs and business goals, using research to inform design hypotheses and decisions
• Strong collaboration skills with engineers and product teams, ensuring seamless execution and impact

Job requirements - Nice to haves

• Experience managing and scaling design systems to enhance consistency, scalability, and overall user experience over time
• Background in mental health or healthcare products
• Knowledge of ADHD and its impact on user experience

What we can offer

• Fast-paced learning through direct hands-on experience
• Flexible remote working environment
• Rest up with 25 days’ vacation per year
• The opportunity to positively impact the lives of those with ADHD