Lead Product Designer

Bupa; Salford; On-site; GBP 60,000 - 80,000; Full time

Job summary

A health insurance provider in Salford is seeking a Lead Product Designer to shape digital health solutions. You'll lead product discovery efforts, design user experiences, and coach a team of designers. The ideal candidate has a strong portfolio, proficiency in Figma, and a deep understanding of user-centered design principles. This role offers competitive benefits including health insurance and a flexible working environment.

Benefits

25 days holiday

Bupa health insurance

Enhanced pension plan

Onsite gyms or local discounts

Various online discounts

Qualifications

• Portfolio demonstrating strategic thinking and interaction design depth.
• Strong understanding of product discovery and experimentation.
• Familiarity with WCAG 2.2 AA accessibility standards.

Responsibilities

• Lead discovery and strategy for product design.
• Design and own the end-to-end user journey.
• Conduct user research to inform design decisions.
• Mentor and coach a team of product designers.

Skills

Strategic thinking

Interaction design

User research

Usability testing

Figma proficiency

Agile product development

Tools

Figma

Design systems

Job description

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Hybrid Working options Available

Full time 37.5 hours per week

About the Role

We’re looking for a Lead Product Designer to help shape the future of digital health at Bupa. In this role, you’ll lead a cross-functional squad and a small team of designers, driving both how the product works and how we discover what to build.

You’ll be a strategic partner to product and engineering leadership, guiding product discovery, defining experience strategy, and ensuring design excellence—with the support of your Design Principal. You’ll also coach and grow designers, helping them thrive in empowered product teams.

What You’ll Do

• Lead Discovery & Strategy: Frame problems, test ideas, and guide your team toward effective, validated solutions.
• Design Holistic Experiences: Own the end-to-end user journey, ensuring the product delivers real value and feels intuitive to use.
• Conduct & Guide Research: Plan and conduct evaluative user research and ensure insights are embedded into design decisions.
• Run Workshops & Design Sprints: Facilitate collaborative sessions to align teams and accelerate discovery.
• Coach & Develop Designers: Line manage and mentor a team of product designers, supporting their growth and development.
• Influence Product Direction: Shape roadmaps, define team objectives, and align on outcomes with product and engineering leads.
• Balance Business and User Needs: Create design solutions that are desirable, feasible, and commercially viable working closely with stakeholders to understand constraints.
• Elevate Design Quality: Set the standard for design craft and thinking across your squad and the wider design community.
• Promote Design Systems: Contribute to and advocate for Bupa’s design system (Anatomy) to ensure consistency and scalability.
• Ensure Accessibility: Champion inclusive design and ensure compliance with WCAG 2.2 AA standards.
• Foster a Discovery Culture: Champion a culture of experimentation, user engagement, and evidence-based decision-making.

What You'll Bring

• A portfolio demonstrating strategic thinking, interaction design depth, and measurable impact.
• Proficiency in Figma and experience with design systems.
• Experience conducting user research and usability testing.
• Familiarity with WCAG 2.2 AA accessibility standards.
• Strongly preferred: experience with AI tools such as Figma Make and Lovable.
• Strong understanding of product discovery, experimentation, and agile product development.

Our benefits are designed to support our people’s health in all aspects. Viva, our global wellbeing programme, includes mental, physical, financial, social, and environmental wellbeing. We support flexible working and offer family-friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday, increasing with length of service, with options to buy or sell
• Bupa health insurance
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym is available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. Without shareholders, our customers are our focus. Our purpose is helping people live longer, healthier, happier lives, and making a better world. We make health happen by being brave, caring, and responsible in everything we do.