Lead, Marketing - UK

Bitpanda; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a UK Marketing Partner, where you will shape the marketing landscape in a dynamic and evolving market. You will design and implement impactful campaigns, engage with diverse audiences, and collaborate with cross-functional teams to enhance brand visibility and community growth. This role offers a unique opportunity to influence the future of investing in digital assets while working in a supportive, hybrid environment that values flexibility and innovation. Be part of a mission to make investing accessible and inclusive for everyone.

Benefits

Hybrid-working model with 60 Work From Anywhere days

Competitive total compensation package

Market-leading benefits programs

Company-wide and team events

Bitpanda swag

Qualifications

• Relevant marketing experience in finance or fintech.
• Experience in leading successful marketing campaigns.
• Strong analytical skills to support decision-making.

Responsibilities

• Design and implement UK-specific marketing strategies.
• Plan and analyze integrated campaigns across channels.
• Build relationships with internal teams and partners.

Skills

Marketing Strategy

Digital Marketing

Campaign Management

Customer Insights

Data Analysis

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Digital Analytics Tools

Job description

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As our UK Marketing Partner, you’ll play a key role in shaping Bitpanda’s presence in one of our most exciting and evolving markets. From designing meaningful campaigns to nurturing impactful initiatives, you’ll take ownership of growing awareness, acquiring new users, and fostering an engaged, loyal community. Collaborating closely with the UK Country Director and cross-functional teams, you’ll bring Bitpanda’s commercial vision to life through thoughtful, well-aligned local campaigns. With your deep understanding of UK audiences and experience in customer-focused marketing, you’ll help Bitpanda connect with a wider public—making digital assets more approachable and inclusive for everyone.

What you’ll do

• Design and implement UK-specific marketing strategies across both digital and offline channels, supporting brand visibility, community growth, and customer loyalty.
• Plan, run, and analyse integrated campaigns, collaborating with teams across brand, CRM, product, and performance to ensure smooth delivery and thoughtful optimisation.
• Reflect on campaign outcomes and market feedback to share learnings and improvements with key stakeholders.
• Explore market trends and customer insights through collaborative research to enhance our positioning and guide campaign direction.
• Build strong, trusting relationships with internal teams, agencies, and partners while managing the marketing budget in a transparent and balanced way.

Who you are

• You bring relevant years of marketing experience in finance, betting, or online industries, with a solid understanding of fintech. Familiarity with crypto is a welcome bonus.
• You’ve successfully supported or led the rollout of marketing campaigns, and are confident using digital tools to reach and resonate with audiences.
• You have a reflective and detail-oriented mindset, comfortable working with data to support decision-making and growth.
• A clear and thoughtful communicator, you enjoy working with a wide range of people and keeping projects moving forward with care and structure.
• You’re highly organised and calm under pressure, with a collaborative approach to balancing priorities and seeing projects through.

What’s in it for you

• Hybrid-working model with 60-Work From Anywhere days*
• Competitive total compensation package including participation in our stock option plan
• Market-leading benefits programs and policies shaped by our flexibility-first philosophy*
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).

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