Lead Marketer, Commercial - Enterprise

Saaspo; United Kingdom; Remote; GBP 90,000 - 150,000; Full time

Job summary

Shopify Inc. is seeking a senior Enterprise Marketing leader to own the EMEA marketing plan, diagnose region-specific opportunities, and drive demand across ABM, field, partnerships, and seller activation.

You will adapt global programs for local markets, and build new initiatives when required, working closely with Sales and Partnerships leadership. The role spans account-based demand, regional content, and cross-functional execution, reporting to the Head of Enterprise Marketing.

Qualifications

• Proven track record building enterprise demand and ABM programs.
• Advanced funnel analysis and program measurement with ROI articulation.
• Hands-on fluency with CRM, marketing automation, and data tools.

Responsibilities

• Own the regional enterprise marketing plan for EMEA and diagnose pipeline priorities.
• Adapt and localize proven programs for EMEA; build from scratch when needed.
• Design integrated programs targeting accounts and pipeline objectives end-to-end.

Skills

ABM

Field marketing

Demand generation

Strategic marketing

Tools

CRM

Marketing automation

Data warehouses

BI / analytics

Advertising

Orchestration

Job description

Own the Enterprise marketing plan for EMEA. Diagnose the region’s pipeline and account priorities, determine where marketing can create or accelerate demand, and build the programs that produce that movement.

You’ll adapt proven programs from other regions when they fit, localize them when the market requires it, and build from scratch when the opportunity demands that investment. The work spans account-based demand, field marketing, executive engagement, partnerships, seller activation, and regional content.

This is a senior individual contributor role with regional segment ownership and hands-on execution. You’ll report to the Head of Enterprise Marketing and work in close partnership with EMEA Marketing, Sales, and Partnerships leadership to connect Enterprise priorities with the broader regional strategy.

What you'll do:

Analyze the EMEA Enterprise funnel by market, territory, account, and opportunity. Build the regional marketing plan against pipeline gaps, sales priorities, account potential, and market conditions.

Concentrate investment in the markets and account clusters with the strongest opportunity rather than attempting equal coverage across EMEA.

Operate as the Enterprise marketing counterpart to EMEA Sales, bringing a clear point of view on where Marketing should invest and why.

Adapt and activate proven programs from AMER and global teams, preserving what made them work while changing the audience, message, channel mix, content, and seller motion for EMEA. Build original regional programs when local buyer dynamics, language, regulation, industry context, partnerships, or sales priorities require a different approach.

Design and execute integrated programs against clear account and pipeline objectives, owning the work end to end from targeting and seller activation through delivery, follow-up, and measurement.

Adapt global and AMER content for EMEA audiences and create original regional assets when local market, customer, or sales context demands it.

Experimentation: Design programs as measurable experiments with a clear hypothesis, audience, baseline, and decision criteria. Track account engagement, Sales Accepted Leads, opportunity movement, pipeline, and return on investment, then scale, change, or stop based on what the evidence shows.

AI-native execution: Build AI into how EMEA Enterprise marketing operates, using agents, models, and automation for market and account research, funnel analysis, content localization, program creation, signal interpretation, personalization, and reporting.

Qualifications

Strong track record of building enterprise demand, ABM, and field programs that hit pipeline and revenue targets in B2B SaaS, ecommerce, or enterprise technology.

Deep evidence of successfully running 1:1 and 1:few ABM, regional demand, Sales plays, and field programs that created or accelerated pipeline.

Advanced funnel analysis and program measurement skills, with the ability to articulate ROI and communicate insights clearly across stakeholder groups.

Hands-on fluency across CRM, marketing automation, intent, enrichment, advertising, orchestration, data warehouses, and business intelligence systems, including the ability to query and investigate data directly.

Credibility with Sales stakeholders built through account insight, regional market knowledge, clear judgment, and focused execution.

The ability to independently build a regional strategy and lead complex cross-functional work without formal authority.

Strong content judgment, with experience adapting global programs for local audiences and creating original regional content when market conditions demand it.

Experience operating across EMEA’s distinct markets, buying environments, languages, and cultural contexts.

A history of building AI agents, workflows, or automations that materially improved how enterprise demand programs were researched, localized, executed, or measured.

About the discipline

Sales at Shopify

Every discipline at Shopify works close to real merchant problems. You'll join a team that owns meaningful scope, ships to a high bar, and helps millions of entrepreneurs start, run, and scale their businesses.

Growth and rewards

Mastery-matched compensation.

~Mastery

At Shopify, getting better at your craft and increasing your impact is how you grow. Twice a year, we assess both in our ~Mastery cycle, Shopify’s performance review. Achieving higher ~Mastery is a promotion, and when you earn a promotion your total rewards grow with it. Crafter and manager are equal paths, so you can pursue excellence in the craft you’re best at.

Total Rewards

With Flex Comp, your Rewards Wallet gives you agency over your compensation mix. Adjust your mix of cash, restricted share units, and stock options (including programs like Long-Term Equity)* to where it makes sense for you, and mix it up anytime as life and priorities change. Buying a house? Want more skin in the game? Just experimenting? It’s your call.

* Flex Comp program offerings vary based on location, role, and employment type. Full details are set out in our Terms & Conditions and related plan documents.

Built for real life

Room for the rest of your life.

Flexible work, remote by design

A flexible vacation policy means most Shopifolk can take the vacation days they feel they need to recharge.

If a change of everyday scenery is more your jam, Destination 90 means you can work from (almost) anywhere in the world for 90 days of the year.

Your setup

Your battlestation is your home base. Request the desk, chair, and AV gear you need to get shit done.

You need ‘em, we’ve got ‘em. Our health and welfare benefits may include health, dental, vision, disability, and life insurance depending on your country. If you’re in a country without a package, you'll receive a monthly allowance. We also offer mental health support for you and your dependents, including immediate and confidential services like counseling and coaching sessions.

Family support

We offer fertility benefits globally, along with paid parental leave to welcome a new family member.

The Life Story is how we understand the themes of your career journey so far, human to human. What you’ve learned, and how you made a difference. Show us the trophies and the bruises: the problems you’ve solved, the challenges you encountered, the decisions you made, and the lessons you learned along the way.