Lead Instructor: AI-Enabled Product Marketing Manager

General Assembly; United States; Remote; GBP 127,538; Part time

Job summary

General Assembly is seeking a Lead Instructor for an AI-Enabled Product Marketing Manager program, starting mid-June. In this role, you will guide professionals in product marketing strategies, focusing on AI products. The ideal candidate has over 7 years of experience, knowledge of AI ecosystems, and proven mentoring skills. This remote position requires availability during Pacific Time hours with a commitment of ~30 hours weekly. The compensation for the project is $15,500 flat fee.

Qualifications

• 7+ years in product marketing, with at least 2+ years positioning and launching AI-powered products at enterprise scale.
• Deep expertise in the core PMM disciplines and market positioning.
• Proven experience coaching, mentoring, or instructing professionals.

Responsibilities

• Deliver high-energy, synchronous remote lectures on PMM fundamentals.
• Guide students through hands-on activities creating messaging frameworks.
• Provide expert feedback on student projects focused on market-entry activities.

Skills

Product marketing

Coaching and mentoring

AI-powered product positioning

Market strategy

Education

AI-900 certification

Job description

Lead Instructor: AI-Enabled Product Marketing Manager

U.S. Remote — Must work West Coast / Pacific Time hours.

General Assembly is delivering an intensive reskilling program designed to transition experienced Customer Success and Account Management (CSAM) professionals into AI-Enabled Product Marketing Manager (PMM) roles.

About the Engagement

As the Lead Instructor, you will guide these professionals as they learn to own the positioning, messaging, and launch strategy for enterprise AI offerings. You will help them bridge the gap from relationship management to strategic product marketing, ensuring they can effectively market complex tools like Copilot and Azure AI Foundry.

What You’ll Do

• Lead Live Instruction: Deliver high‑energy, synchronous remote lectures on PMM fundamentals, AI positioning frameworks, messaging, and persona development.
• Facilitate Strategy Workshops: Guide students through hands‑on “build‑along” activities creating messaging frameworks, competitive intelligence reports, and launch strategy documents.
• Storytelling & Messaging Mentorship: Leverage learners’ customer‑facing strengths to craft compelling AI‑driven customer stories and value propositions.
• Review Market Deliverables: Provide expert, actionable feedback on student projects focused on launch motions and market‑entry activities for AI products.
• AI Tool Integration: Teach students how to use analytics and AI content tools to iterate on messaging and improve marketing efficiency.

What You Bring

• 7+ years in product marketing, with at least 2+ years positioning and launching AI‑powered products at enterprise scale.
• Deep expertise in the core PMM disciplines: positioning, messaging, personas, and go‑to‑market launch motions.
• Proven experience coaching, mentoring, or instructing professionals; ability to translate high‑level strategy into practical steps for a remote cohort.
• Strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, Foundry) and market positioning.
• AI‑900 certification required.
• Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.) is a significant plus.

Duration: 2 weeks starting mid‑June. Commitment: ~30 hours per week. Compensation: $15,500 flat fee for the project.

Applicants must be available during Pacific Time business hours.

As set forth in General Assembly’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.