Lead Generator

Full Time position
Permanent Contract
Location: Tunbridge Wells Office
Monday – Friday 9am – 5pm

Introduction to NFU Mutual
NFU Mutual offers a wide range of products and services, including general insurance, life, pensions and investments and has been providing quality insurance for its customers, for over 110 years. We carefully balance delivering excellent service to our customers whilst ensuring the business is run effectively. As a mutual, supporting our customers and paying their claims comes first. We are a top ten UK insurance company and the UK’s largest rural insurer, with an agency network of over 250 local offices.

About the Agency
As a local agency of NFU Mutual we deliver a first-class service, and sell their product range across our region, to customers old and new, who are at the core of everything we do. We are a business where honesty, integrity, and trust are at the heart of our values. We champion the personal approach to customer service that NFU Mutual is famous for.

An exciting opportunity has now arisen within the Tunbridge Wells & Flimwell Agency.

About the role:
As part of our continued growth strategy, we are seeking a proactive and outgoing Lead Generator to support our sales and marketing activity by identifying and generating high-quality leads for our Commercial, Personal and Financial Services teams.

This role is central to our business development efforts, requiring an individual who can confidently engage with local businesses and communities to identify opportunities, initiate conversations, and support wider marketing campaigns through networking and event attendance.

You’ll play a key role in raising the profile of the agency, building local awareness of our services, and contributing directly to our lead pipeline and growth across key sectors.
This role supports the agency’s alignment with NFU Mutual’s strategic objectives:

1. To deliver sustainable, profitable growth
2. To be a great company to do business with
3. To be a great place to work

Key Responsibilities

1. Lead Generation: Proactively identify and qualify potential new business opportunities across commercial and personal insurance, as well as financial services, through outbound calls, emails, networking, referrals, and local canvassing.
2. Networking & Community Engagement: Represent the agency at local business networking events, trade shows, agricultural and sector-specific events, and community functions to raise brand awareness and generate leads.
3. Event Support & Participation: Actively support the delivery of agency-led marketing campaigns and events. This includes pre-event outreach, event attendance, follow-up activity, and lead reporting.
4. Relationship Building: Build strong working relationships with local businesses, groups, and stakeholders to help develop long-term lead opportunities and referrals.
5. Marketing Alignment: Work closely with the marketing team to help shape and implement lead-generation campaigns. Share market insights and feedback to inform future activity.
6. CRM & Data Management: Record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely and professional manner.
7. Cross-Selling Opportunities: Identify cross-sell and referral opportunities for insurance, financial services, risk management and health & safety consultancy, passing qualified leads to the relevant sales advisors.
8. Support Sales Campaigns: Contribute to seasonal and sector-specific campaigns with lead generation, outreach, and presence at promotional events.
9. Compliance & Conduct: Ensure all activity is undertaken in a compliant, customer-centric way, acting in line with FCA principles and NFU Mutual’s internal policies.

About you:
Essential:

1. Excellent communication and interpersonal skills
2. Confidence in approaching and speaking with new people
3. Energetic, self-motivated, and proactive mindset
4. Ability to organise and manage your own workload effectively
5. Commercial awareness and interest in local business sectors
6. Strong attention to detail in logging and qualifying leads
7. Collaborative approach and team-oriented attitude
8. Professional and positive attitude, acting as a brand ambassador

1. Experience in sales, telemarketing, events, or customer-facing roles
2. Understanding of general insurance and/or financial services sectors
3. Experience with CRM systems or lead-tracking tools
4. Local market knowledge and existing networking contacts

Performance Expectations

1. Volume and quality of leads generated
2. Conversion rates from lead to opportunity
3. Engagement and participation in events and networking
4. Contribution to marketing campaign outcomes
5. Adherence to compliance and conduct standards

Our commitment to you

• A supportive and friendly working environment
• Full Training & Development will be provided which includes technical knowledge, Sales soft skills with the opportunity of a funded CERT CII qualification.

Benefits

1. 25 days holiday plus bank holiday (after 4 years’ service an additional day a year up to a maximum of 5 days). In addition we provide 2 additional days holiday over the Christmas period
2. Benenden Health
3. 15 days working from home flexibility
4. Free parking in front of the office
5. Group Life Cover – 4 x salary
6. Eyecare cover
7. Unlimited access to Refer a Friend bonus scheme
8. Employee discounts on a range of NFU Mutual insurance policies
9. Pension contributions

Please apply in writing with CV and covering letter to: bethan_davies@nfumutual.co.uk 01892 337488.

We will keep recruitment information (including interview notes) for no longer than is reasonable, and this is generally for a period of 6 months, after which they will be destroyed.

Please note you will be employed by an Agent of NFU Mutual and not NFU Mutual directly.

Whatever your role, as a key member of your agency team, you’ll enjoy the chance to develop your insurance industry knowledge and skills and build a rewarding career. For most roles you won’t necessarily need an insurance background. It’s more about your personal qualities – your ability to learn quickly, develop strong working relationships with a range of different people and give customers excellent service, with trusted advice and products.

Bring these qualities and you’ll be supported with a full range of training and development opportunities so you can build the career you want. These include the chance to gain an apprenticeship, as well as support to study for professional qualifications and full training in all aspects of the insurance industry.