Lead Generation Specialist

W3 Global; Reading; On-site; GBP 38,000 - 48,000; Full time

Job summary

A leading tech consultancy is seeking a Lead Generation Specialist to join their team onsite in Reading. The role requires 4-5 years of experience, focusing on identifying potential clients and generating high-quality leads through various outbound strategies. Familiarity with Salesforce and a self-starter mindset are essential. This position offers the chance to work collaboratively with marketing teams to enhance messaging and generation efforts.

Qualifications

• 4-5 years of experience in lead generation.
• Proven experience in outbound marketing strategies.
• Strong research skills to identify potential clients.

Responsibilities

• Identify and research potential clients across various sectors.
• Generate high-quality leads through multifaceted outreach.
• Qualify leads and coordinate with sales/account teams.

Skills

Lead generation

Research

Outbound marketing

Qualifying leads

Relationship building

Tools

Salesforce

LinkedIn Sales Navigator

Job description

Overview

Lead Generation Specialist (Onsite)

Experience: 4-5 years

Location: Reading, UK(Onsite)

Contract: 12+ Months

Key Responsibilities

• Identify and research potential clients across Cloud, Digital Transformation, AI, IOT, ERP & Digital Engineering.
• Generate high-quality leads through outbound efforts (email, LinkedIn, cold calls, networking).
• Qualify leads via discovery calls and handoff to the sales/account team.
• Work closely with marketing to align messaging and lead-generation strategies.
• Familiarity with tools such as Salesforce and LinkedIn Sales Navigator.
• Maintain and update CRM with accurate prospect information and activity.
• Attend onsite meetings and events to build relationships and promote services.
• Self-starter with a hunter mindset and ability to thrive in an onsite, fast-paced environment.