Lead Generation Marketing Manager

Verisure; England; On-site; GBP 45,000 - 70,000; Full time

Job summary

Verisure, un leader dans la sécurité des maisons et des entreprises, recherche un Lead Generation Marketing Manager. Ce poste exige une expertise dans le marketing digital et une approche analytique pour améliorer les opérations de génération de leads et les performances de campagne. Le candidat doit posséder un diplôme adéquat, être organisé et autonome, avec une forte capacité d'influence et de communication.

Benefits

Internal mobility

Training opportunities

International opportunities

Tools for skill development

Qualifications

• Expérience en marketing digital ou marketing de performance requise.
• Capable d'analyser les performances et d'optimiser les campagnes.
• Compétences avancées en Excel et PowerPoint sont essentielles.

Responsibilities

• Gérer les opérations de génération de leads avec une approche pratique.
• Optimiser le contenu marketing et la performance des canaux digitaux.
• Gérer les responsabilités financières et fournir des rapports réguliers.

Skills

Analytical skills

Communication

Organizational skills

Data-driven decision making

Education

Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business

Master’s degree preferred

Tools

Google Analytics

Google Ads

Meta Ads

Excel

PowerPoint

HTML

CSS

SQL

Job description

Lead Generation Marketing Manager

We have an exciting opportunity available in our Marketing department for Verisure Ireland that can be based in our offices in Dublin, London or Newcastle. We are currently seeking a reliable, experienced Lead Generation Manager to join our busy marketing team and to be a part of Europe’s leading home and business security supplier. This is a full-time role and a newly created position within the business, offering a clear career path to a Marketing Director role.

Lead Generation Marketing Manager Job Purpose

As the Lead Generation Manager, you will report to the Marketing Director and be responsible for ensuring optimal performance in both online and ATL marketing. You will also present learnings, assist in budget and forecast exercises, analyze performance, and provide critical business support to help drive decision-making. The ideal candidate should be highly analytical, well-organized, persistent, extremely detail-oriented, and possess effective communication skills.

The successful candidate will lead our Lead Generation operations with a hands-on approach to improve our website. They should understand the inner workings of our CMS, CRM, and other relevant databases. Additionally, they should quickly develop an in-depth knowledge of our business (structure, objectives, budgets, etc.) and use this knowledge to influence decision-making. The candidate must be independent, entrepreneurial, self-directed, and capable of establishing reporting and processes to support marketing leadership, as well as defining strategies and plans for key projects.

Job Duties

1. Digital CRO: Test and update the website, landing pages, and funnels to improve conversion rates, lead quality, and volume.
2. Marketing Content: Generate and adapt new video and image designs for online marketing and ATL, supervising the graphic designer and enhancing text content for SEO.
3. TV Performance & Support: Understand how TV advertising influences lead generation, guide TV investment, coordinate with production agencies, and ensure timely delivery of TV content.
4. Lead Allocation Optimization: Review campaign performance daily, analyze dips and peaks, lead testing and distribution, and track digital marketing effectiveness across branches with action plans for improvement.
5. Financial Reporting: Manage financial responsibilities, provide regular reports, explain variances, and ensure accurate billing and credit note management.

Requirements / MUST have:

• Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business; Master’s preferred
• Proficient in Excel and PowerPoint
• Experience with Google Analytics, Tag Manager, Google Ads, Meta Ads, and other platforms
• Advanced HTML and CSS skills
• SEO knowledge
• SQL and database management is a plus
• Reliable, autonomous, organized, and able to prioritize
• Highly analytical with data-driven decision skills
• Marketing experience or strong interest

Additional Skills & Qualifications:

• Experience in Digital or Performance Marketing
• Strong analytical and problem-solving skills with proven impact
• Excellent presentation and influencing skills
• Ability to take ownership, prioritize, and work independently or in teams
• Effective communicator and credible leader
• High integrity and loyalty
• Results-driven, proactive, detail-oriented

Verisure Career Opportunities

We offer internal mobility, training, international opportunities, and tools for skill development. Our high-quality service results in top customer satisfaction and loyalty, with strong growth and retention rates globally.

Diversity & Inclusion

Verisure is an equal opportunities employer. We value diversity and encourage applicants from all backgrounds. Please inform us of any specific requirements during recruitment.

Ready to join our team?

Apply today and turn your dream job into reality!

Be you. Be more. Be Verisure.

All employees must complete a DBS check, provided by Verisure for successful candidates.