Lead Game Designer (Contract), PRELOADED

TN United Kingdom; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Lead Game Designer to shape the player experience for innovative F2P games. In this dynamic role, you will oversee the entire design process from concept to launch, ensuring that every aspect aligns with player expectations and business goals. You'll work alongside talented teams to implement and iterate on game mechanics, utilizing data-driven insights to refine the player journey. If you're passionate about creating engaging gaming experiences and thrive in a collaborative environment, this is your chance to make a significant impact in the gaming world.

Qualifications

• Proven experience as a Lead Designer shipping F2P games, particularly mobile.
• Broad generalist game design skills across various genres and design aspects.

Responsibilities

• Own and document all aspects of game design including core loops and mechanics.
• Collaborate closely with cross-functional teams to ensure creative intent.

Skills

Game Design

F2P Mechanics

Communication Skills

Collaboration

Technical Capability

Job description

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Lead Game Designer (Contract), PRELOADED, London

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Client:

LTG

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

fb1f4006bf5c

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Contract (Hybrid / Remote)

Overview

PRELOADED is seeking a Lead Game Designer to own the design detail and champion the player experience for compelling F2P games in virtual worlds. You'll join the projects from the start, developing the high-level concept through to full design spec, and oversee its execution to launch and beyond.

We are an equal-opportunity employer and welcome applicants from all backgrounds.

Key Responsibilities

• Own and document all aspects of game design (core loops, mechanics, progression, systems, monetisation, UX, narrative, level design).
• Ensure creative intent is realised throughout development.
• Work directly in-engine to implement, balance, and iterate.
• Utilise qualitative and quantitative insights (testing, analytics) to inform design decisions.
• Collaborate closely with cross-functional teams (art, engineering, production).
• Clearly communicate design vision and documentation to internal and external stakeholders.

What We're Looking For

• Proven experience as a Lead Designer shipping F2P games, particularly mobile.
• Someone who is focused on designing for the target audience.
• Broad generalist game design skills across various genres and design aspects.
• Deep understanding of F2P mechanics, core loops, retention and monetisation.
• Experience designing across the full product lifecycle, including LiveOps.
• Technical capability to work directly in-engine.
• Excellent communication, presentation, and collaboration skills.

Nice to Have

• Experience with rhythm and/or puzzle games.
• Experience with VR / Spatial games
• Experience with social/multiplayer games.
• Knowledge of healthy play patterns and responsible design practices.

ABOUT PRELOADED

We are a BAFTA-winning games studio inventing new ways to play for everyone. We harness the power of play to create the experiences of tomorrow.

Founded in 2000, PRELOADED believes that play, in all contexts and for all audiences, has the potential to impact our world positively. As a cross-disciplinary team of artists, designers, play specialists, and creative technologists, we are united by this shared mission - what we call Play with Purpose.

Together, we craft a diverse range of playful experiences. We help organisations, brands, and institutions engage next-generation audiences and collaborate with technology platforms to imagine the future of play.

Learn more about the studio here: https://preloaded.com/the-studio/