Lead Game Designer

PRELOADED; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A BAFTA-winning studio in London seeks a Lead Game Designer to innovate and enhance player experiences in F2P games. This role involves overseeing the entire game design process, from concept development to execution, while working closely with agile teams to realize creative visions. Strong expertise in F2P mechanics and game design across multiple genres is essential.

Qualifications

• Proven experience as a Lead Designer shipping F2P games.
• Broad generalist game design skills across various genres.
• Deep understanding of F2P mechanics and full product lifecycle.

Responsibilities

• Own and document all aspects of game design including mechanics, systems, and narrative.
• Collaborate closely with cross-functional teams.
• Implement, balance, and iterate directly in-engine.

Skills

Game Design

F2P Mechanics

Communication

Collaboration

Analytical Skills

Education

Degree in Game Design or a related field

Tools

Game Engine

Job description

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PRELOADED is seeking a Lead Game Designer to own the design detail and champion the player experience for compelling F2P games in virtual worlds. You'll join the projects from the start, developing the high-level concept through to full design spec, and oversee its execution to launch and beyond.

We are an equal-opportunity employer and welcome applicants from all backgrounds.

Key Responsibilities

• Own and document all aspects of game design (core loops, mechanics, progression, systems, monetisation, UX, narrative, level design).
• Ensure creative intent is realised throughout development.
• Work directly in-engine to implement, balance, and iterate.
• Utilise qualitative and quantitative insights (testing, analytics) to inform design decisions.
• Collaborate closely with cross-functional teams (art, engineering, production).
• Clearly communicate design vision and documentation to internal and external stakeholders.

What We’re Looking For

• Proven experience as a Lead Designer shipping F2P games.
• Someone who is focused on designing for the target audience.
• Broad generalist game design skills across various genres and design aspects.
• Deep understanding of F2P mechanics, core loops, retention and monetisation.
• Experience designing across the full product lifecycle, including LiveOps.
• Technical capability to work directly in-engine.
• Excellent communication, presentation, and collaboration skills.

Nice to Have

• A strong understanding of virtual worlds (e.g. Fortnite, Roblox, Meta Horizon Worlds).
• Understanding of how to translate established IP to games.
• Knowledge of healthy play patterns and responsible design practices.

ABOUT PRELOADED

We are a BAFTA-winning games studio inventing new ways to play for everyone. We harness the power of play to create the experiences of tomorrow.

Founded in 2000, PRELOADED believes that play, in all contexts and for all audiences, has the potential to impact our world positively. As a cross-disciplinary team of artists, designers, play specialists, and creative technologists, we are united by this shared mission - what we call Play with Purpose.

Together, we craft a diverse range of playful experiences. We help organisations, brands, and institutions engage next-generation audiences and collaborate with technology platforms to imagine the future of play.

Learn more about the studio here: https://preloaded.com/the-studio

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Design

• Industries

  Computer Games

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