Lead Front-End Experimentation Engineer

Premier Inn; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Bonus up to 20%

Pension matching 10%

Bens

Job summary

Premier Inn is seeking a Lead Experimentation Engineer to shape how customers experience our website. You will build A/B tests that reach real customers, delivering measurable improvements in experience and commercial results.

The role combines coding with customer thinking and business impact, leading experiments across Trading, Pricing, CRO, Analytics and IT in a hybrid setup from Holborn, EC4Y.

Qualifications

• Experience building experiments in an experimentation platform such as Adobe Target or similar.
• Strong QA discipline and attention to detail.
• Confidence communicating with stakeholders; role is not ‘code-only’.
• Curiosity, problem‑solving and a desire to see your work make a real impact.
• Strong commercial mindset with understanding of how experimentation drives revenue.

Responsibilities

• Translate test plans and designs into robust, production-ready A/B tests.
• Leverage experimentation platforms to deliver high-impact front-end experiences at scale.
• Act as the technical authority for experimentation across the team.
• Apply a customer-first mindset while improving conversion and performance.
• Set engineering standards and review experimentation code to ensure quality and scalability.
• Collaborate closely with technical and non-technical stakeholders.
• Guide and mentor engineers working on experimentation.

Skills

Experimentation engineering

QA discipline

Stakeholder communication

Commercial mindset

Front-end development

Tools

Adobe Target

Adobe Analytics

Google Analytics

Google Tag Manager

Adobe Launch

Job description

Premier Inn is seeking a Lead Experimentation Engineer to shape how customers experience our website. You will build A/B tests that reach real customers, delivering measurable improvements in experience and commercial results.

The role combines coding with customer thinking and business impact, leading experiments across Trading, Pricing, CRO, Analytics and IT in a hybrid setup from Holborn, EC4Y.