Lead, Fan Insights & Growth

Brentford Football Club; Brentford; On-site; GBP 65,000 - 90,000; Full time

Job summary

Brentford FC seeks a Lead for Fan & Audience Insights within the Insights & Strategy team to maximise understanding of fans, guide growth, and advise the Marketing, Partnerships and Fan Relations functions.

You will scope research projects, build dashboards, analyse ticketing and membership trends, present insights to senior stakeholders, and mentor a Senior Insights Executive while collaborating across departments.

Qualifications

• Extensive audience research and analysis experience.
• Ability to turn data into actionable insights for stakeholders.
• Experience building segmentation and targeting strategies.

Responsibilities

• Lead market intelligence efforts and stay ahead of consumer trends.
• Scope and deliver targeted research projects aligned with growth goals.
• Build dashboards and reports for internal stakeholders to aid decision making.
• Present insights to senior stakeholders and influence strategy.

Skills

Market intelligence

Fan analytics

Survey research

Data storytelling

Tools

Power BI

SQL

Excel

YouGov

GWI

Job description

Brentford FC seeks a Lead for Fan & Audience Insights within the Insights & Strategy team to maximise understanding of fans, guide growth, and advise the Marketing, Partnerships and Fan Relations functions.

You will scope research projects, build dashboards, analyse ticketing and membership trends, present insights to senior stakeholders, and mentor a Senior Insights Executive while collaborating across departments.