Fan Insights & Growth Lead

Brentford FC; Brentford; On-site; GBP 45,000 - 55,000; Full time

Job summary

Brentford FC is seeking a Fan & Audience Insights Lead to advance understanding of fans, inform campaigns and drive growth. You will manage research across the fan life cycle, identify opportunities and size audiences, and act as the go-to advisor for the Marketing Department.

You will oversee fan surveys, sentiment monitoring and data dashboards, collaborating with the Insights team and cross-functional partners. A senior focus will be on informing ticketing, memberships and partnerships.

Qualifications

• Experience in audience research and analysis for growing brands or sports organizations.
• Ability to apply demographics, psychographics and behaviour to shape decision making.
• Experience building dashboards for a range of audiences and stakeholders.
• Strong written and verbal presentation skills for internal and external audiences.
• Experience running quantitative consumer research projects (e.g. fan surveys or focus groups).
• Knowledge of fan/ticketing data analysis and storytelling.

Responsibilities

• Lead market intelligence efforts and keep up with emerging consumer trends.
• Scope and fulfil targeted research projects aligned with the club's growth ambitions.
• Collaborate with Marketing to build strategies for new and existing fans.
• Analyse surveys and report strategic recommendations to stakeholders.
• Analyse fan behaviours to optimise products and processes.
• Lead relationships with fan groups and present insights for business decisions.
• Provide insights support for partnerships and measure impact.
• Build dashboards of fan data for internal stakeholders.

Skills

Audience research

Data analysis

Survey design

Stakeholder communication

Dashboard storytelling

Tools

Power BI

SQL

Excel

YouGov

GWI

Job description

Brentford FC is seeking a Fan & Audience Insights Lead to advance understanding of fans, inform campaigns and drive growth. You will manage research across the fan life cycle, identify opportunities and size audiences, and act as the go-to advisor for the Marketing Department.

You will oversee fan surveys, sentiment monitoring and data dashboards, collaborating with the Insights team and cross-functional partners. A senior focus will be on informing ticketing, memberships and partnerships.