Lead Enterprise Product Marketing Manager

Synthesia; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading AI video platform in London is seeking a Product Marketing Manager to drive the GTM strategy for their Enterprise segment. You will be responsible for positioning, messaging, and collaborating closely with marketing and sales teams. The ideal candidate has strong B2B SaaS experience and is skilled in crafting compelling narratives. This role offers a competitive salary, stock options, and a hybrid work environment.

Benefits

Free lunches on Wednesday and Friday

25 days of annual leave

Private healthcare

Pension contribution

Cycle to work scheme

Paid parental leave

Qualifications

• Strong background in B2B enterprise.
• Skilled at writing clear messaging and compelling narratives.
• Comfortable with rapid changes and shifting priorities.

Responsibilities

• Lead Product Marketing for the Enterprise segment.
• Own positioning and develop messaging and personas.
• Drive the GTM strategy from end to end.

Skills

B2B enterprise SaaS experience

Clear messaging writing

Deep understanding of B2B sales cycle

Experience building sales enablement tools

Job description

London

Welcome to the video first world!

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out ourbrand video .

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale - until now.

We're on amission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Readstories from happy customers and what1,200+ people say on G2 .

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

Why join Synthesia as PMM?

Synthesia is the #1 AI video platform for business, working with 78% of Fortune 100 companies. We have deep understanding of our ICP, we’re obsessed by building useful products and being crystal clear in our communication. We’ve been defining and dominating the AI video category in the Enterprise since 2017.

The team

We have a dedicated market intelligence team that acts as a single source of truth for customer insights, competitive intel, and product-market fit data. Then there’s a Senior PMM working closely with product and content on feature releases. You’ll be backed by both teams to ensure a smooth GTM motion into Enterprise. Think of it as a high-functioning pod built around velocity and sharp execution.

The role

You’ll lead Product Marketing for our Enterprise segment. That means owning positioning, developing messaging and personas, shaping value propositions, and driving the GTM strategy from end to end. You’ll work closely with customer marketing, sales enablement, and collaborate directly with our SVP Marketing and CRO. This role is for someone who wants full ownership and isn’t afraid to build, iterate, and scale fast.

About you

• You like full autonomy and execution mode
• Strong background in B2B enterprise SaaS, ideally in multi-product companies
• Skilled at writing clear messaging, compelling narratives, and sharp decks/videos
• Comfortable with rapid changes and shifting product priorities
• Comfortable getting an asset 60–70% of the way there before bringing in others to refine
• Deep understanding of the B2B sales cycle and what it takes to support it
• Experience building sales enablement tools that actually get used

A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday

A competitive salary + stock options

25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)

Private healthcare through AXA, including mental health support through the Stronger Minds service

️ Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings

Cycle to work scheme

You will join an established company culture with optional regular socials and company retreats

Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay

You can participate in a generous recruitment referral scheme if you help us to hire

The equipment you need to be successful in your role

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