Lead Email Marketing & Personalization Architect

RAC; Bristol; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Colleague Share Scheme

Pension plan

Life assurance

Flexible working

Discount portal

Car salary sacrifice scheme

25 days annual leave

Job summary

RAC in the United Kingdom is seeking an experienced Email Manager to lead the strategic and technical delivery of our email marketing programme. You will head a team of Email Executives and drive data‑driven campaigns from acquisition through retention, collaborating with Marketing, Digital, Data and Technology to optimise personalisation, segmentation and deployment governance.

You’ll be a highly technical specialist with Bloomreach Engagement expertise and advanced Jinja coding skills,

Qualifications

• Significant experience in Email Marketing, CRM or Lifecycle Marketing.
• Expert-level Bloomreach Engagement experience.
• Advanced Jinja coding and template development skills.
• Experience managing and developing a team.
• Strong understanding of email architecture and customer journey orchestration.
• Proven ownership of email governance, QA and deployment processes.

Responsibilities

• Own the email technology roadmap and drive capability improvements.
• Set and deliver email channel KPIs and report insights to stakeholders.
• Monitor deliverability and optimise using Bloomreach reporting.
• Build and deploy highly personalised, dynamic emails at scale.
• Oversee email send planning for high‑volume activity.
• Lead and develop a team of Email Consultants.

Skills

Email Marketing

CRM

Lifecycle Marketing

Team Leadership

Data‑driven Marketing

Tools

Bloomreach Engagement

Jinja

Job description

RAC in the United Kingdom is seeking an experienced Email Manager to lead the strategic and technical delivery of our email marketing programme. You will head a team of Email Executives and drive data‑driven campaigns from acquisition through retention, collaborating with Marketing, Digital, Data and Technology to optimise personalisation, segmentation and deployment governance.

You’ll be a highly technical specialist with Bloomreach Engagement expertise and advanced Jinja coding skills,