Lead Development Representative (LDR)

AVEVA; Cambridgeshire and Peterborough; On-site; GBP 31,000 - 49,000; Full time

Job summary

AVEVA is seeking a driven Lead Development Representative (LDR) to join our APAC team in Kuala Lumpur or Singapore. You will qualify inbound leads and execute outbound prospecting initiatives to generate high-quality opportunities, collaborating with marketing and sales to build a robust pipeline.

You will engage target personas across industries, maintain accurate CRM data, and contribute to sales enablement with foundation solution knowledge.

Qualifications

• Minimum 3 years in Lead Development, Sales Development, or Business Development in SaaS or B2B environments.
• Proven ability in inbound qualification and outbound prospecting (phone and email).
• Excellent listening, written and verbal communication with senior/technical stakeholders.
• Proficiency in English and Mandarin to support APAC markets and regional stakeholders.
• Proficiency with CRM and sales engagement tools (Salesforce, Outreach, LinkedIn Sales Navigator).
• Background in technology or industrial sector is an advantage.

Responsibilities

• Inbound Lead Qualification: assess and respond to inbound leads; determine fit and sales readiness; conduct initial discovery.
• Outbound Prospecting: identify target accounts, craft personalized outreach, and secure meetings.
• Cross-Functional Collaboration: work with Marketing, Sales, Technical Sales; support campaigns and handover of SQLs.
• Pipeline Management: track activity, maintain CRM data hygiene, and report KPIs.

Skills

Lead Development

Sales Development

B2B Sales

English

Mandarin

CRM Tools

Outbound Prospecting

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Job description

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers.

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy.

Lead Development Representative (LDR)

Location: Kuala Lumpur or Singapore

Reports To: Director, Lead Development – APAC

The Job

We’re seeking a driven and strategic Lead Development Representative (LDR) to join our dynamic team. As a key player in our go-to-market strategy, you’ll be responsible for qualifying inbound leads and executing outbound prospecting initiatives to generate high-quality opportunities.

This role requires a proactive communicator who can plan and engage effectively with target personas across key industries, collaborate cross-functionally with marketing and sales, and contribute to building a robust pipeline that drives revenue growth. Enablement will be provided to build foundational solution knowledge, articulate industry-specific value propositions, and understand the go-to-market strategy.

Inbound Lead Qualification

• Assess and respond to inbound leads to determine fit and sales readiness. Conduct initial discovery using qualification frameworks to understand customer needs and buying intent
• Collaborate with sales teams to ensure smooth handover of qualified leads
• Maintain accurate lead data in CRM and enrich profiles with relevant insights
• Support continuous improvement by tracking outcomes and sharing feedback with Marketing

Outbound Prospecting

• Collaborate with Sales to plan and build targeted lists. Identify and research target accounts and key decision-makers. Craft personalized outreach by account and persona to generate interest and secure meetings through emails, calls, and social platforms.
• Follow a qualification framework to identify business needs, budget, and buying intent. Ensure a smooth handover to Sales.
• Maintain detailed records of outreach activities and prospect interactions in CRM
• Continuously test and refine messaging to improve engagement and conversion.

Cross-Functional Collaboration

• Within your assigned market you will work closely with local Marketing, Sales, Technical Sales, and other key stakeholders to generate and progress Opportunities in alignment with their defined Market priorities
• Support Marketing activities, such as campaigns, events, and webinars where appropriate. Align closely with Marketing to synchronize campaigns and share feedback on lead quality.
• Partner with Sales to handover Sales Qualified Leads (SQLs) and support follow-up.
• Provide market and persona insights to enhance targeting and positioning.
• Occasional travel to engage with Sales and Marketing in the field may be required

Pipeline Management

• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM.
• Ensure a steady flow of high-quality leads that convert into revenue.
• Report regularly on KPIs and conversion metrics to leadership.

Qualifications & Skills

• Minimum 3 years in Lead Development, Sales Development, or Business Development. Experience in SaaS or B2B sales environments.
• Self-motivated, growth-oriented, and results-driven --- someone who thrives on identifying new opportunities, initiating conversations, and driving pipeline growth
• Proven success in both inbound qualification and outbound prospecting (phone and email).
• Excellent listening, written and verbal communication skills, with the ability to engage senior and technical stakeholders.
• Proficiency in English and Mandarin, with the ability to communicate effectively with regional stakeholders and support business operations across APAC markets (such as SEA/ China/ Taiwan etc).
• Proficiency with CRM and sales engagement tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator).
• Background in technology or industrial sector is an advantage.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.