Lead Demand Generation Marketing Manager

JR United Kingdom; Farnborough; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading company in Farnborough is looking for a Lead Demand Generation Marketing Manager to oversee their marketing campaigns. The successful candidate will manage both digital and non-digital campaigns, ensuring they meet sales objectives and deliver strong performance metrics. Ideal candidates will have B2B marketing experience and a degree in marketing or equivalent.

Benefits

5% Pension

Healthcare

25 Days Holiday + Bank Holidays

Life Insurance

Qualifications

• 2 years minimum experience in a similar B2B position.
• End to end campaign management experience including content creation and analysis.
• Organised, self-motivated, and approachable personality.

Responsibilities

• Full end to end responsibility for lead generation marketing campaigns.
• Create and monitor performance of marketing campaigns.
• Conduct market analysis to identify opportunities within target markets.

Skills

Communication

Campaign Management

Lead Generation

B2B Marketing

Education

Marketing qualifications, degree level or equivalent

Job description

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Lead Demand Generation Marketing Manager, Farnborough

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Client:

Mase Consulting Ltd

Location:

Farnborough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

Lead Demand Generation Marketing Manager

Job Ref: 160-5597-LI

Location: Farnborough (Hybrid working – 2 days per week in the office)

£45K to £55K Basic + 5% Bonus + 4 x Life + 5% Pension + Healthcare + 25 Days Holiday + Bank Hols + Benefits

COMPANY

With a rich history in their sector, my client has become globally recognised for their quality and expertise. The variety of technical solutions, innovative design and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the market.

With a senior management team who truly believe in a work life balance and creating an environment that encourages collaboration and creativity, they have developed a fantastic employee retention rate which has resulted in them delivering record sales.

POSITION

As a Marketing Campaign Manager, you will ensure lead, demand and growth generation campaigns achieve their objectives.

Working with the Head of Marketing you will:

• Have full end to end responsibility of lead generation marketing campaigns.
• Create, execute, and monitor the performance of campaigns and provide the resources needed to meet sales objectives.
• Create integrated marketing campaigns (both digital and non-digital) to gain new customers and build repeat business.
• Compile regular reports on campaign performance vs goals.
• Review current lead generation platforms ensuring they are producing a positive return on investment.
• Improve new campaigns using data/feedback from existing and previous projects.
• Collaborate with sales to ensure lead generation activities align with the wider sales strategy.
• Conduct market analysis to identify opportunities within the target markets.
• Build relationships with industry press and publications.

PERSON

The role will suit somebody who enjoys taking ownership without the constant need for support.

My client is open on industry background, be it manufacturing or business services, however it is critical you have gained 2 years minimum experience within a similar B2B position (focussed on lead & demand generation).

You must have end to end campaign management experience including but not limited to content creation, delivery and implementation, through to result analysis.

Marketing qualifications, degree level or equivalent would be highly beneficial.

Other key skills include:

• Fantastic communication with the ability to motivate others
• Willingness, passion, and energy to make a difference
• Experience in a B2B environment
• The ability to work to deadlines
• Organised, self-motivated and approachable personality

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