Lead CRM Manager (5 month contract)

Chegg Busuu; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading EdTech company in the United Kingdom is seeking a Lead CRM Manager responsible for driving user growth through email and mobile channels. The ideal candidate will have 4/5+ years of CRM experience in an international context and be proficient in data analysis and A/B testing. This role offers opportunities to work with cross-functional teams and optimize customer engagement through innovative strategies.

Qualifications

• 4/5+ years CRM experience within an international business.
• Experience with multi-language campaigns.
• Experience in a subscription business is desirable.

Responsibilities

• Own the delivery of optimised and triggered campaigns.
• Analyse campaign results and propose new initiatives.
• Collaborate with creative, product, and marketing teams.

Skills

CRM experience

Data-driven decision making

A/B testing

Team collaboration

Tools

Braze

Braze Cloud Data Ingestion

Job description

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Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Lead CRM Manager do?

You will be responsible for the end-to-end delivery, from strategy development to the execution of campaigns, and evaluation of performance against KPIs

As a Lead CRM Manager, you will play a vital role in the company’s and will be responsible for driving renewals and premium user growth through email and mobile channels (push and in-app)

You will work closely with the Head of CRM and Product teams to define and optimise the CRM strategy, challenging the status quo with your growth mindset

Your key responsibilities will include owning the delivery of optimised and triggered campaigns across channels, as well as supporting the wider CRM team with existing user journey optimisation and other BAU tasks

You will analyse campaign results and use the data to propose new initiatives and A/B tests

You are highly data-centric and comfortable self-serving and modeling data when needed. Your commercial awareness enables you to understand and explain the business context for decisions

In addition to your core responsibilities, you will work closely with the insights, customer service, and research teams to identify opportunities to optimise conversions and engagement

You will collaborate with relevant creative, product, and marketing teams to deliver consistent customer experiences across channels

What we're looking for in a Lead CRM Manager

4/5+ years CRM experience within an international business, ideally having worked on multi-language campaigns

Experience of cross channel CRM systems; specifically Braze

Experience with Connected content / Braze Cloud Data Ingestion

Equal balance of data-driven and creative

Loves A/B testing, and knows how to use the results to improve performance

Team player and someone who enjoys working with other people

Experience in a subscription business is desirable

What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

CV application review - We will review it as quickly as possible

Let’s chat - Quick chat with our team about your experience and the role

Interview - With the Hiring Manager

Case Study - At home case study to show off your skills

Interview - Interview to review the task and speak with other colleagues in the team