Lead Creative - Sports & Luxury

TN United Kingdom; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the luxury and sports retail sector seeks a Lead Creative to shape brand strategy and storytelling. This role involves leading campaigns and collaborations, driving commercial success, and ensuring brand consistency across digital and physical platforms. The ideal candidate will possess extensive experience in luxury fashion and sports marketing, alongside strong leadership and project management skills. The position offers a comprehensive benefits package and opportunities for professional growth.

Benefits

Recognition Schemes

Performance Bonuses

Employee Events

Wellbeing Programmes

Support from Retail Trust Charity

Qualifications

• Proven senior creative leadership experience in luxury, sports, or fashion retail/marketing/advertising.
• Strong understanding of brand storytelling, digital marketing, and experiential activations.

Responsibilities

• Define and execute creative direction, develop innovative campaigns, and ensure brand consistency.
• Lead end-to-end campaign development, collaborate with teams, and oversee content creation.
• Inspire and manage a creative team, foster relationships with stakeholders, and ensure brand alignment.

Skills

Leadership

Communication

Project Management

Strategic Thinking

Problem Solving

Job description

The provided job description is comprehensive and detailed, but it suffers from excessive length, redundancy, and inconsistent formatting. To improve clarity and engagement, it should be condensed and structured more effectively. I will remove duplicated content, streamline the sections, and ensure consistent use of HTML tags for better readability. The core responsibilities and qualifications are well covered, so the focus will be on enhancing presentation and conciseness.

Here is the refined version:

Job Title: Lead Creative Sports & Luxury

As a Lead Creative, you will shape and drive the creative vision, brand strategy, and storytelling for all sports and luxury segments within the retail group. You will lead campaigns, collaborations, and activations that enhance brand positioning, engage consumers, and drive commercial success, with a strong understanding of fully integrated ‘Platform First’ advertising in the digital age.

Responsibilities

1. Creative Strategy & Brand Development: Define and execute creative direction, develop innovative campaigns, and ensure brand consistency across all touchpoints, including digital, retail, and experiential activations.
2. Campaign Leadership & Execution: Lead end-to-end campaign development, collaborate with internal teams and external partners, and oversee compelling content creation for digital platforms and in-store experiences.
3. Market Insight & Innovation: Stay ahead of market trends, identify opportunities for innovation and partnerships, leverage data and emerging digital technologies like AI to future-proof the business while considering cost efficiencies.
4. Leadership & Collaboration: Inspire and manage a creative team, foster relationships with stakeholders, lead shoots and productions, and act as a brand guardian ensuring all output aligns with premium positioning.
5. Design & Art Direction: Define creative and design direction, create mockups and presentations, and review team work to develop the creative vision.

Qualifications

• Proven senior creative leadership experience in luxury, sports, or fashion retail/marketing/advertising.
• Strong understanding of brand storytelling, digital marketing, and experiential activations.
• Extensive network within relevant industries is highly desirable.
• Excellent leadership, communication, and project management skills.
• Strategic thinker with a passion for luxury fashion, sports, and cultural trends.
• Commercial mindset, agility, and problem-solving skills.

Additional Information

We offer a comprehensive benefits package, including recognition schemes, performance bonuses, employee events, wellbeing programmes, and support from the Retail Trust charity. Our recruitment process involves multiple interview stages, including behavioral and technical assessments, with opportunities for candidates to demonstrate their skills and alignment with our culture and values.