Lead Business Development Manager

The Parts Alliance; North East; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading UK automotive parts distributor is seeking a Lead Business Development Manager in Newcastle upon Tyne. This role focuses on growing market share by engaging customers and targeting new business opportunities. The ideal candidate will have a proven sales record, strong negotiation skills, and knowledge of CRM systems. The position offers performance-based bonuses, training, and career progression opportunities.

Benefits

Performance-based bonus opportunity

Days annual leave plus additional days with service

Free flu vaccination

Health & wellbeing tools

Life assurance scheme

Training and career progression opportunities

Qualifications

• Proven experience in field sales or similar roles within FMCG or multi-site organizations.
• Strong automotive product and competitor knowledge is desirable but not essential.
• Self-motivated with good time management.

Responsibilities

• Proactively grow the branch customer base through targeted new business generation.
• Collaborate with branch teams to identify target IMT accounts.
• Implement Parts finder APP across channels and GMS integration.

Skills

Negotiation skills

Presentation skills

Communication skills

Sales experience

IT literacy

Tools

CRM systems

Excel

PowerPoint

Job description

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Lead Business Development Manager, Newcastle upon Tyne

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Client:

The Parts Alliance

Location:

Newcastle upon Tyne, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

922f0fbd423b

Job Views:

25

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

About The Role

At GSF Car Parts, providing excellent service and supporting our customers is our top priority. As a Lead Business Development Manager, you will actively engage with customers within an agreed geography to grow market share and increase loyalty.

You will expand the customer base by targeting new business opportunities across existing and new sales channels. The role covers customers for our North East branches, so you must be based nearby to travel within the area.

Main duties include:

• Proactively grow the branch customer base through targeted new business generation and opening new accounts: Target new IMT accounts and non-IMT accounts such as Dealerships, Manufacturers, Re-sellers.
• Target high potential existing IMT and National Accounts for growth.
• Collaborate with branch teams to identify target IMT accounts using CRM data and local knowledge.
• Work with National Accounts to identify and target opportunity accounts.
• Partner with supplier field sales to grow market share through joint initiatives.
• Grow market share in own brand products using MI to identify opportunities.
• Enhance digital sales channels.
• Implement Parts finder APP across channels and GMS integration using AOLV4.
• Work with GE team to drive tooling and equipment sales.
• Utilize the lead generation system.

Working hours:

Average hours per week, Monday to Friday, including alternate Saturday working.

About You

The ideal candidate will have proven experience in field sales or similar roles within FMCG or multi-site organizations.

What you’ll need to succeed:

• Strong automotive product and competitor knowledge is desirable but not essential.
• Excellent negotiation and presentation skills.
• Experience with customer databases and analysis is advantageous.
• Dynamic, persuasive personality.
• Effective communication skills.
• Experience with electronic catalogues is a plus.
• Enthusiastic and committed approach.
• Self-motivated with good time management.
• Proven B2B sales record.
• IT literacy, especially in Excel and PowerPoint.
• Full UK driving license with up to 6 points.

What we'll offer:

• Performance-based bonus opportunity.
• Days annual leave plus up to 5 additional days with service.
• Free flu vaccination.
• Health & wellbeing tools.
• Support from pension experts.
• Life assurance scheme.
• Discounts from major brands including Asda, Nike, and John Lewis.
• Financial wellbeing products.
• Paid volunteering leave.
• Training and career progression opportunities.

About Us

GSF Car Parts is a leading UK automotive parts distributor, supplying thousands of independent garages with parts, tools, and equipment. With over [number] branches nationwide and a turnover exceeding £[amount], we operate under a unified brand since November 1, integrating support from procurement, marketing, and IT systems like Allicat and Servicesure.