Lead Brand Designer

EdenMarsh; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

The Studio in London is seeking a Lead Brand Designer to own the visual identity as the first dedicated designer in the team. You will translate the evolving brand identity across digital, social, content and product, collaborating with founders, marketing and product design.

You will lead day-to-day visual expression, push brand moments with motion and video, and help shape scalable design systems in a fast-moving, ambitious environment.

Qualifications

• Exceptional visual taste demonstrated by a distinctive, contemporary approach to brand and graphic design.
• Experience moving between creative direction, concept development and hands-on execution.
• Strong eye for typography, composition, image-making and detail.

Responsibilities

• Lead the day-to-day visual expression and evolution of the brand across all channels.
• Create graphic design and video art direction for organic social and content.
• Design customer-facing emails, marketing pages and conversion funnels.
• Art direct shoots with photographers and videographers; collaborate with content teams.
• Develop advertising templates, design systems and scalable assets.
• Shape and evolve the marketing website and brand touchpoints across surfaces.

Skills

Brand design

Art direction

Typography

Photography direction

Video direction

Creative direction

AI experimentation

Job description

The Studio

A fast-growing, health and wellbeing brand on a mission to make world-class preventative healthcare accessible to everyone.

The business is building a proposition that sits at the intersection of medicine, technology, performance and culture - moving far beyond traditional healthcare aesthetics. This is an ambitious and highly collaborative team where design is valued and supported at senior level, who encourage bold creative decisions that can be made quickly.

This is an opportunity to join early and have genuine influence over the direction and shape of all visual output for a business with the ambition to become one of the leading design-led brands in health and wellness.

The team works predominantly from its East London offices, with an expectation of being in the studio 4-5 days a week. Working hours are flexible, and the culture is designed to accommodate real life - whether that means adjusting your hours working from home, when needed, or managing family commitments.

The Opportunity

As Lead Brand Designer, you will be the first dedicated designer within the team, and the primary creative owner of how the brand comes to life.

The core brand identity is currently being defined and developed with one of the most exciting creative studios around. You’ll play a key role in this process and, once established, you will take ownership of evolving, applying and pushing that identity across every customer-facing touchpoint.

You’ll work closely with the founders, marketing team and product design team, translating the brand into distinctive, high-quality creative across digital, social, content and product.

Your responsibilities will include:

• Leading the day-to-day visual expression and evolution of the brand across all marketing channels.
• Creating graphic design and video art direction for organic social and content.
• Designing customer-facing emails, marketing landing pages and conversion funnels.
• Art directing content and photography shoots, working alongside photographers, videographers and content teams.
• Bringing more expressive brand moments to the product, including motion and video, in collaboration with the Product Designer.
• Developing advertising templates, creative toolkits and scalable design systems.
• Shaping and evolving the marketing website.
• Ensuring consistency, quality and distinctive creative expression across every surface where the brand appears.
• Exploring and integrating AI tools and workflows to increase creative range, speed and experimentation.

This is a hands-on role day to day. You'll have the opportunity to operate at both ends of the spectrum - contributing to high-level creative direction while also getting into the detail and perfecting individual assets.

You’ll work closely with senior leadership and have significant autonomy over the creative output of the business. This is a rare opportunity for someone who wants ownership, influence and the chance to define a brand at an early stage.

The Ideal Candidate

• Has exceptional visual taste, with a portfolio demonstrating a distinctive, contemporary approach to brand and graphic design, ideally within premium consumer, lifestyle, fashion, wellness, technology or similarly design-led environments.
• Is an experienced brand and visual designer who can move confidently between creative direction, concept development and hands-on execution, with a strong eye for typography, composition, image-making and detail.
• Has strong art direction skills, with the ability to direct photography, video and content and collaborate effectively with creative specialists, marketers and writers.
• Is highly independent and hands-on, comfortable being the sole designer within a marketing team and taking ownership from initial creative thinking through to final production.
• Will need to be agile and commercially minded, able to produce exceptional work at pace, prioritise effectively and make confident creative decisions in a rapidly evolving environment.
• Is also curious about emerging technology and AI, with an appetite to experiment with new tools and workflows that can expand the breadth, quality and speed of creative output.

This is a role for someone who wants to have a defining influence on a brand from the ground up - and who is excited by the opportunity to create some of their best work in a fast-moving, ambitious environment.